April 7, 2021 – Cendyn, the leading innovator in CRM, sales, and revenue strategy for the hospitality industry, is excited to announce the appointment of Jenny Cybul as Chief Human Resources Officer at Cendyn.

Jenny is a results-driven, strategic leader who has proven success building and nurturing relationships at all organizational levels. She joins Cendyn with demonstrated expertise in benefits strategy, payroll leadership, international human resources, and collaborative problem solving to achieve company-wide goals.

“We are incredibly excited to have Jenny join our team. Her wealth of experience and track record with people management will be an incredible asset to our organization as we continue to grow and nurture the already incredible team we have,” said Tim Sullivan, President & CEO at Cendyn.

“I am extremely excited to join the Cendyn team and build on the people practices that are already in place,” said Jenny Cybul, Chief Human Resources Officer at Cendyn. “As we continue to grow and expand geographically, having a comprehensive HR strategy focused on recruitment, recognition, and development of our employees is essential. I am thrilled to be part of Cendyn’s future and know we will continue to achieve great success and provide excellent service to our associates and clients.”

Jenny joins Cendyn from Bennett Thrasher, where she was the Chief Human Resources Officer. Focusing on employee development, Jenny led the human resources function and programs to ensure Bennett Thrasher recruited, retained, and developed their talented associates. Before joining Bennett Thrasher, Jenny worked for DTI, an international legal process outsourcing company, for over 12 years leading the human resources function for a rapidly growing organization. Jenny also has experience leading the human resource functions for several retail and hospitality organizations in the Atlanta area.

Jenny graduated from Emory University with a Bachelor of Arts degree in psychology. She holds the Senior Human Resources Professional (SPHR) certification and is a member of the Society of Human Resource Management (SHRM) and Human Resource Leadership Forum (HRLF).

In February 2021, Cendyn announced a merger with NextGuest, a New York and Munich-based CRM and Digital Marketing leader, under the Cendyn brand. The merger expands Cendyn’s global reach, as it helps hoteliers drive demand and revenue performance by optimizing every touchpoint of the guest journey through data intelligence and automation.