A study on personalization and artificial intelligence (AI) spanning 86 hotel chains from across the globe name Cendyn as top innovator
London, UK – February 24th, 2022 – Cendyn, a catalyst for digital transformation in the hospitality industry, has been named one of the top five innovators in hospitality technology. A recent study by h2c evaluated the state of technology across automated personalization (AP), artificial intelligence (AI), and machine learning (ML) by surveying 86 hotel chains from around the world. The findings highlight the leading technology platforms, including Cendyn, that are championing for a better future for the industry.
Together, the 86 hotel chains included in the study represent over 25,000 properties in Europe, the Middle East, Africa, Asia, and the Americas. The hoteliers provided information on their current tech stacks, giving their perspective on how these new innovations are being implemented. The results show that hoteliers recognize the importance of this technology, but their properties are falling behind where they want them to be. For example, AI marketing is supported by 75% of hotel chain’s top executives, yet only 36% of all chains deploy automated personalization strategies.
While the results confirm that the adoption of these technologies is lagging, the study showed where hoteliers are finding the solutions they need. The hoteliers ranked some of the top hospitality technology providers in the industry, providing insight on who they feel are the most innovative. Among the top five was Cendyn, the leading innovative cloud software and services provider.
“At a time when hoteliers are being forced to do more with less and consumer expectations are at an all-time high, automated personalization, artificial intelligence, and machine learning can help drive automation and personalization, leading to loyalty and profitable revenue growth. We’re thrilled that hoteliers from across the globe have identified us as a top innovator for the industry. Hotels are looking for strategic technology partners who can provide them with the scale, reach, and stability to drive efficiencies and performance as the industry returns to recovery and growth. Cendyn is that partner,” said Tim Sullivan, CEO & President at Cendyn.
“We are grateful that h2c’s study was supported by so many hotel chains, representing over 3.2 million rooms across the globe. Despite extremely tense resources, their engagement shows the immediate importance Automated Personalization now has gained within hospitality,” states Michaela Papenhoff, Managing Director at h2c.