Case Study: Historic Airlie, International Conference Destination Relies on Maestro’s Cloud PMS to Support Growth, Go Green and Deliver Mobile Guest Engagement
February 28, 2018 10:18am
“When Airlie opened lodging to public and leisure guests we found that our existing system was inadequate. We researched many systems and installed Maestro PMS in the Cloud to support total property operations. It was the right decision. Maestro enables flexible mobile check-in throughout our 300 plus acre property and supports our company’s efforts to be as paperless as possible. We had a very fast, professional installation with the Maestro team and my staff loves the system. The Maestro cloud solution is fantastic.”
Suzanne Gilmartin, Airlie’s Director of Rooms.
Airlie, located one hour from Washington, DC in Warrenton, Virginia, was developed in 1956 by Dr. Murdoc Head to host significant conferences. The property became a destination where individuals and organizations could meet in a distraction-free, neutral environment to exchange ideas on issues, ignite thought and inspire collective action around shared interests and values. For more than five decades, global leaders and policy makers have visited Airlie Center for conferences that have shaped the future of social movements and institutions. Today, Airlie is also open to the public and continues to host organizations and social events.
Airlie has 17 meeting venues on 300 plus acres. For more than 50 years Airlie operated solely as a conference destination. When Airlie opened its property to the general public for social events and leisure guests its existing system could not support their growth plans. Airlie’s team identified that it needed a full-featured, mobile-enabled integrated property management suite that provided flexible remote tablet check-in and credit card capture at separate property activity sites. Additionally, the right property software had to provide a fast guest registration process to let the staff personally interact with guests and provide the ability to collect guest data for future initiatives. Since Airlie was founded on ideals of environmental stewardship, the new system also had to support Airlie’s commitment to green operational policies.
The Integrated Maestro Cloud Hosted Solution
Front Office and CRM property software
Online Direct Web Booking Engine
Mobile Digital Signature Capture
Guest and Staff SMS Text Messaging
Guest Experience Measurement (GEM) Online Surveys
WebPro online pre check-in, registration, remote credit card capture
Analytics Business Intelligence, Data Mining and Reporting
Loyalty and Gift Card Systems
Activities Booking Management
Suzanne Gilmartin, Airlie’s Director of Rooms, said, “Our management team researched many systems to meet our property’s complex requirements. We selected Maestro Web PMS in the Cloud because it most fully met our operational goals. It was the right decision.” Maestro enables Airlie to provide remote check-in on tablets at each property location, as well as in the lobby at the front desk. “Tablet check-in is fast so that our team has more time to interact with guests, and our guests tell us they like the tablet process.” To lower Airlie’s hardware requirements, Maestro hosts the Cloud system from its secure North American data centers.
“Weddings are important personal experiences. Arriving guests want to be in their rooms as soon as possible,” Gilmartin said. “Maestro’s SMS text functionality lets us auto message guests on their mobile device as soon as their rooms are available. Guests love this. Airlie is a ‘green’ property and Maestro lets us go paperless. Maestro works on iPads with e-Signature capture so there are no registration cards. This makes for a fast, easy check in.” At check-out Maestro also lets guests review their folio on the tablet’s screen and have it emailed to reduce hardcopies. “We had a very fast, professional installation with the Maestro team and my staff loves the system. The Maestro cloud system is fantastic.”
Maestro Property Management Software (PMS) delivers flexible and scalable deployment options with a web browser or windows solution available in the cloud or on premise. Maestro’s revenue-generating property software tools and services increase profitability, drive direct bookings, centralize operations, and provide personalized and mobile guest service tools to enhance the guest experience. Click here for more information on how to engage and socialize with Maestro PMS.
Tags: maestro pms,
hotel management software,
guest loyalty system,
Maestro is the preferred cloud and on-premise PMS solution for independent hotels, luxury resorts, conference centers, vacation rentals and multi-property groups. This PCI certified and EMV ready enterprise system offers 20+ integrated modules on a single database including web and mobile tools to increase profitability and enable operators to engage guests with a personalized experience. For over 37 years Maestro's Diamond Plus Service has provided unparalleled 24/7 North American based support and education services to keep hospitality groups operational and productive. Click here for more information on Maestro.
Contact: Macarena Lorenzini
Contact: Julie Keyser-Squires, APR, Softscribe Inc.
Maestro PMS Continues to Lead the Way in Innovation; Makes Guest Engagement Top Priority at HITEC
"Maestro PMS Is at The Heart of Our Business" Guest Preference and Stay History Across Multiple Modules Drives Personalized Service, Increases Staff Productivity
Considering Going Paperless? Maestro PMS Encourages Sustainable Processes With Mobile Check-In and Check-Out
Avison Young Hospitality Group Releases Timely Video Discussing Q2 Hospitality Trends
Guests Take Mobile Control of Their Journey With Maestro PMS Pre Check-In, Privacy Options, and Amenity Requests
Stoney Creek Hospitality Relies on Maestro Analytics to Create Targeted Marketing Campaigns and Effective Performance Reporting
Stein Eriksen Lodge and Other High Touch Properties Use Post Check-In, Post-Stay Real Time Guest Feedback to Engage, Build Loyalty, Create 'Personalized Service' Culture
THOUGHT LEADERSHIP - To Cloud or Not to Cloud? Choose What Works Best for You without Feature Compromise: Maestro's Web Browser PMS Delivers Flexibility and Mobility On-Premise or in the Cloud
ALICE Voted a Top Staff Task Management & Collaboration Platform in the 2018 HotelTechAwards
10 Effective Social Media Marketing Tips for Hoteliers
Collier County Seeks Interested Sport Complex Operators; Emerging Sports Destination Issues a Request for Information
Maestro Multi-Property PMS and Complete Module Integration Strengthens Preference- Based Marketing, Enhances Guest Experience, Drives Overall Efficiency
Maestro PMS Extends System Innovation, Announces 2018 Development Roadmap
BENCHMARK® Named Best Hospitality Property Management Company-USA in Second Annual LUX Tourism Awards
Maestro PMS Localised Capabilities, International 24/7 Support Wows UK Clients
Texas Strong, Houston Hotel Operators Still Keeping Doors Open to Support Hurricane Harvey Relief Efforts
Maestro PMS at HX in New York: Full-Service & Multi-Property Independents Get Powerful Mobile & App Based Profitability Tools
Maestro PMS Delivers Savvy Mobile Strategies that Enrich the Guest Journey from Direct Booking to Check Out
"Our Operation Is Effortless and Guests Feel It" - Success Stories By Maestro PMS Clients from Large Scale Resorts to Boutique Indies
Maestro PMS Integrated Guest Loyalty System Gives Independent Property Groups A Brand Loyalty Advantage
Please login or register to post a comment.