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KEY WEST – July 11, 2016 – Hilton Worldwide has announced the appointment of Peter J. Carmichael to general manager of both the historic Casa Marina Resort and refined The Reach, in Key West, Florida. Carmichael will be responsible for the day-to-day operations of the iconic resorts, ensuring they continue to be an industry leader for both groups and leisure guests. The sister properties are nestled along the southern edge of the island off the Atlantic Ocean and are part of Waldorf Astoria Hotels & Resorts.

“Peter’s vast hospitality experience will be invaluable in leading Casa Marina and The Reach,” said Ted Ratcliff, senior vice president operations, eastern North America for Hilton Worldwide. “Bringing a wealth of knowledge managing the successful day-to-day operations of iconic hotels, I know he will ensure the resorts continue to thrive as meetings and leisure destinations.”

A results-oriented leader with proven capabilities in delivering positive outcomes through innovation and process improvements, Carmichael joins Hilton from the InterContinental Hotels Group, where he held several global positions including director of operations in Indonesia, Indochina, and the Philippines; vice president of operations in Southeast Asia and Maldives and regional and senior vice president positions in Singapore, Seoul, Korea, and Bangkok. Prior, he was with Shangri-La Hotels as general manager in Beijing, Jakarta, and Surabaya.  Early in his career, Carmichael held general manager positons in Canada, enhancing customer experience while achieving record setting profits through a strong emphasis on team work and innovation. An active member of the community, he is a member of SKAL, Chaine des Rotisseures, The Indonesia Hotel Association, and Harley Davidson HOG Chapter.

On the National Register for Historic Places, Casa Marina embraces its old Key West ambiance with modern luxuries of island activities. Situated on more than 1,100 feet of beachfront with 311 guestrooms, this Key West landmark provides a simple elegance amongst dazzling amenities, pool, and oceanfront dining. Offering more than 22,600 square feet of flexible event space, vibrant settings include both indoor/outdoor venues and the largest meeting space in Key West. The Reach Resort, just yards away, is a sophisticated haven showcasing 150 luxuriously appointed guestrooms and Key West’s only natural beach. Of the five appointed meeting spaces totaling 4,706 square feet, the Caribe Ballroom Terrace boasts panoramic views of the Atlantic Ocean and is one of the highest vantage points in Key West.

Casa Marina, a Waldorf Astoria Resort, will participate in Hilton HHonors®, the only guest rewards program that allows members to earn Points & Miles® for the same stay and redeem points for free nights with No Blackout Dates at more than 4,600 hotels worldwide. Hilton HHonors members who book directly through will have access to benefits including digital check-in and complimentary Wi-Fi.

For more information about Waldorf Astoria Hotels & Resorts, please visit

About Waldorf Astoria Hotels & Resorts

Waldorf Astoria Hotels & Resorts is a portfolio of 25 iconic properties in the world’s most sought after destinations. Unified by their inspirational environments and True Waldorf Service, Waldorf Astoria hotels deliver unparalleled, bespoke service from the moment a guest books through check out. Waldorf Astoria is a part of Hilton Worldwide, a leading global hospitality company. Experience Waldorf Astoria by booking at

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Contact: Katie Lisi / 212 868 1900 x403

About Hilton Worldwide

Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, comprised of more than 4,600 managed, franchised, owned and leased hotels and timeshare properties with more than 758,000 rooms in 100 countries and territories. For 96 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of 13 world-class global brands includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app, where HHonors members can check-in, choose their room, and access their room using a Digital Key.

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Contact: Lisa Cole / 305 866 3646

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