FORT WORTH, TEX. (DECEMBER 3, 2020) – Iconic wellness brand Canyon Ranch announces the appointment of Mike Fulkerson as Chief Marketing Officer. Fulkerson brings more than 20 years of experience in hospitality and consumer marketing to his new role enhancing the Canyon Ranch guest experience, leading brand development, and driving customer acquisition and lifecycle management.

“We are delighted to welcome Mike to our Canyon Ranch family,” said Jeff Kuster, Chief Executive Officer of Canyon Ranch. “He joins us with a great perspective and deep understanding of brand building, and how to unify many destinations around one guest-centric mission.  Mike is the ideal champion for our unique brand and vision, especially during this time when people are seeking a safe environment for personal growth and transformation. He’ll help us continue to pioneer in the wellness industry while helping more and more people find their well path in life.”

Fulkerson comes to Canyon Ranch with extensive brand and marketing leadership experience across industries and geographies.  His most recent role was based in Hong Kong where he served as the Asia Pacific Vice President of Marketing for Marriott International.  Prior to that, he held the role of Asia Pacific Head of Marketing for Mattel, Inc. Before making the move to Hong Kong, Fulkerson held various brand, marketing and product management roles at the global headquarters for Mattel and Activision in Los Angeles. He graduated with a Bachelor of Science degree from The University of the South and earned an MBA from Vanderbilt University’s Owen Graduate School of Management.

“Canyon Ranch has a rich history of inspiring wellness and helping people make a lasting change for the better,” said Fulkerson.  “I am thrilled to join this brand that has such a powerful mission and strong heritage of success.  I look forward to partnering with the team to continue to evolve Canyon Ranch and find meaningful paths for growth.”

Fulkerson and his family are looking forward to a return to the United States and living in the Dallas-Fort Worth area, as well as the tradition of beginning his tenure by first experiencing Canyon Ranch as a guest.