Calistoga Spa Hot Springs Uses to Help with Rebranding Efforts

/Calistoga Spa Hot Springs Uses to Help with Rebranding Efforts

Calistoga Spa Hot Springs Uses to Help with Rebranding Efforts

|2013-09-11T17:43:40-05:00September 11th, 2013|

Engages 30% of Guests in First Month with

Orlando, FL — September 13, 2013 — is the brand advocate platform that helps hotels boost brand awareness and earn new guests with the help of their most trusted, untapped marketing source- their guests. Since going live with in August, the Calistoga Spa has reached over 9,000 social connections.

The property turned to to help them market to a new demographic of customers after their recent renovation. They felt that would help attract that demographic in a way they couldn’t naturally do on their own.

“As part of our repositioning, we expanded who our target guest is. We needed a way to market to this new demographic” said Michael Lennon, General Manager for Calistoga Spa Hot Springs. “ provided us an opportunity to market into the social networks of our first time guests and our repeat guests . As a result, we were able to reach new people that we wouldn’t be able to through traditional marketing.”

Kristi White, VP of Global Sales Strategy for, commented “The Calistoga Spa recognized that the social networks of their existing guests were the perfect place to attract like minded individuals to their property. They are using to turn existing guests into social advocates to help drive the friends and families of their guests back to the hotels’ website. Additionally, through a small incentive they are able to collect the email address of those visitors for future marketing.

In just over a month, Calistoga Spa has converted 30% of their guests into advocates who shared information about the hotel with their social networks, including Facebook, Twitter and LinkedIn. Additionally, they have driven over 400 visitors to their website and added almost 100 new email addresses to their marketing database.

To find out more about how can help create a significant, measurable impact for your hotel, please get in touch with Kristi White at [email protected] or visit

About is a brandadvocate platform for hotels that turns their guests into engaged advocates to boost brand awareness and earn new guests. Launched in early 2010, is generating substantial ROE (return on engagement) and ROI (return on investment) for hotels around the world. Find out more at

Contact: Kristi White

[email protected]/8177043930

About Calistoga Spa Hot Springs

The Calistoga Spa Hot Springs has been serving guests in the upperNapa Valley for nearly fifty years. Known for the therapeutic, geothermal heated mineral water and volcanic ash mud baths, the Calistoga Spa Hot Springs remains a value in the Wine Country hospitality market. The owners and staff of the Calistoga Spa Hot Springs, look forward to providing this unique holistic experience to guests for future generations. More information about Calistoga Spa Hot Springs is available by visiting

Contact: Michael Lennon

[email protected]/(707) 341-3510

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