Cachet Hotel Group Partners with Broad Group to Open Cachet Boutique Wuhan in Central China

/Cachet Hotel Group Partners with Broad Group to Open Cachet Boutique Wuhan in Central China

Cachet Hotel Group Partners with Broad Group to Open Cachet Boutique Wuhan in Central China

|2015-05-13T12:09:41-04:00May 13th, 2015|

HONG KONG, May 13, 2015 — Cachet Hotel Group (CHG) today announced its plans to expand the Cachet brand within the most populous city in Central China – Wuhan. Referred to as the “Chicago of China”, Wuhan is recognized as a political, economic, financial, and cultural center.

Located on the prestigious River Avenue in the prime downtown district, the Cachet Boutique hotel is within walking distance of the city’s most famous attractions including Hubei Provincial Museum, Marshland Park, shopping, nightlife, and the popular Yangtze River. Slated for a 2017 opening, the 18-story conversion hotel will feature 138 rooms, BEERGRDN and an expansive ultra lounge bar with river views.

“We selected Cachet as our hotel partner because of its extensive experience with boutique concepts, the strength of its brand and the high level of creativity it brings to a hotel experience,” said Mr. Pan Bo, General Manager of Broad Group. “Cachet and Broad Group are working together closely to create a new style of hotel specifically suited to the Wuhan market.”

Reflecting Cachet’s brand promise to convey “West meets East” brand experience, Cachet Boutique Wuhan will be a perfect blend between Wuhan’s eclectic vitality and contemporary aesthetics.

Cachet Boutique guestrooms will have a captivating mix of glamorous and modern design elements. Further, the property will feature an in-house art gallery showcasing curated contemporary art pieces by emerging Chinese artists.

On the top floor of the hotel with river and city views, Cachet will feature the hottest-day-to-night destination, Drai’s Ultra Lounge, where guests can mingle and socialize in a vibrant atmosphere playing the latest music and live entertainment.

“We are so pleased to partner with Broad Group and honored to be able to play a role in transforming this hotel in an exciting new destination for the city,” said CHG’s Head of Business Development, Kimy Chen. “It’s also exciting for us to expand our footprint into Central China, bringing the Cachet sense of style and fun to a new market of travelers and Wuhan locals.”

The news comes on the heels of CHG’s announced plans for a new Cachet Deluxe in Hangzhou, slated to open in 2017. The company is actively growing its footprint throughout Greater China, Southeast Asia, Northeast Asia and the United States.

About Broad Group

Established in Wuhan in 2000, Broad Group is a private corporation focused on estate development, tourism, and property management. With real estate development as its core business, the Broad Group and its real estate subsidiaries have an accumulative registered capital of RMB 240 million.

About Cachet Hotel Group

Cachet Hotel Group (CHG) is a Hong Kong-based hotel development and management company. CHG's mission is to be the most innovative and socially responsible hospitality company in Asia. With numerous projects under development, CHG is focused on establishing properties in Greater China, Southeast Asia, Northeast Asia and the United States. For more information, please go to www.cachethotelgroup.com

Contact: Jessica Zhou, Communications & PR Manager

[email protected]/021-63151306

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