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New York, New York (June 2018) – Ash Bhasin, an accomplished hospitality veteran with over two decades of luxury hotel experience, has been named General Manager of Cachet Boutique NYC Hotel. The 105-room lifestyle property looks to Bhasin’s extensive experience in the luxury sector with its official debut this summer. Located a few blocks from Hudson Yards, Gotham West Market, Highline, Javits Center, and Times Square, the hotel is poised to be a leader in the gentrification of the neighborhood.

Bhasin brings a wealth of knowledge to this position, with a background including executive roles at Four Seasons Hotel New York, SoHo Grand Hotel and Tribeca Grand Hotel. Most recently, Bhasin was General Manager at the SIXTY SoHo Hotel, where he used his hospitality experience to support the refresh of the property into a luxury lifestyle hotel in New York City’s SoHo district.

“With a background leading luxury hotels in New York City, Mr. Bhasin could not be better positioned to manage alongside the executive team at Cachet Boutique NYC Hotel,” said Roberto Boscolo, Chief Operations Officer of Cachet Hospitality Group. “His dedication to exceptional service, personalization, and an elevated guest experience is truly in line with the vision of the Cachet brand.

In this role, Ash Bhasin will be responsible for the day-to-day operations, team management, and subsequent performance of Cachet Boutique NYC Hotel. 

About Cachet Boutique NYC Hotel

The debut U.S. flagship of Cachet Hospitality Group is an urban cultural oasis with 105 contemporary rooms and suites set amidst three discreet outdoor gardens. Dining concepts are the vision of veteran restaurateur David Laris and include EDEN, a farm-to-table restaurant. The Retreat and SkyDeck boast glowing fire pits, attentive service, and refined aesthetics, providing guests an intimate space to relax, or sip cocktails. Rates start from $295 per night. To make a reservation, guests may visit www.CachetBoutiqueNYC.com or call 212.947.2999.

About Cachet Hospitality Group

Cachet Hospitality Group (CHG) is a global hospitality branding, design and management company with an expanding portfolio of premier hotel, food, beverage and nightlife brands in the Americas, Greater China and South-East Asia. Our newest property, Cachet Boutique NYC marks our exciting entry into the US market in 2017, with established properties operating in Shanghai, Kunming, Phuket, Cabo San Lucas. CHG has a confirmed pipeline in Utah, Shaoxing, Baoji, Wuhan, Chengdu and Bangkok and additional development in Cabo San Lucas. 

CHG has a wide range of hotel brand offerings including Cachet Boutique, Cachet Hotels + Resorts, and URBN; as well as a curated range of F&B options by celebrated restaurateur, David Laris, including Porterhouse, Le Sheng, and Aleta, among others. Our entertainment and nightlife brands include Cachet Beach Club and Cachet Pool Club.  CHG was recently named one of 2017’s Up-and-Coming Hotelier by BDWest, the leading trade fair for the hospitality design business.  CHG has offices in Shanghai, Bangkok and Los Angeles.

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