BW Hotels & Resorts Break Ground Simultaneously on Three GLo Properties in the U.S.
September 23, 2016 10:36am
PHOENIX (September 22, 2016) - Best Western® Hotels & Resorts marked the arrival of its new GLō℠ brand today with a historic triple groundbreaking event. The company broke ground on its first three GLō properties during simultaneous festivities in Nashville, TN, Goshen, IN and Sheboygan Falls, WI. Best Western Hotels & Resorts’ President and CEO David Kong, Senior Vice President, Brand Management Ron Pohl, Senior Vice President and CMO Dorothy Dowling, Vice President of Owner Relations Michael Morton, and Managing Director Design Amy Hulbert, deployed across the United States to join ownership group representatives and local dignitaries marking the milestone moment. GLō is the company’s energetic new construction boutique hotel brand designed for savvy travelers who expect the best in value, design and comfort.
“This is an exciting day for Best Western Hotels & Resorts,” said Kong. “With the demand to build a hotel product that is fresh, chic and contemporary, we see tremendous opportunity for GLō to change the development landscape in the midscale segment. We couldn’t be more thrilled to bring GLō to Nashville, Goshen and Sheboygan Falls and look forward to seeing these properties, and future GLō properties thrive.”
Announced in October 2015, GLō is breaking the suburban cookie-cutter hotel mold offering a boutique product and experience. It will focus on a dramatically iconic arrival experience; streamlined, contemporary guestrooms; stylish, cost-effective materials; revolutionary architecture and design; space-saving furnishings and the strategic use of unique LED lighting. Ideal for secondary, suburban and highway locations, GLō is positioned to hold a powerful new place in the broad-midscale market.
“When we reimagined our brand identity and set out to broaden our appeal with a contemporary, energetic and relevant look, we knew the future would be an exciting one for Best Western,” said Pohl. “GLō is a major piece of our brand refresh initiative and we believe is an equally refreshing, upbeat boutique hotel alternative for travelers seeking the ultimate combination of style, design, experience and value.”
Upon completion, each GLō will feature a lobby that flows into an integrated breakfast area that includes concealable displays. Properties will boast high-tech state-of-the-art fitness centers, adaptable smart technology and modern guestrooms featuring nontraditional center-loaded bathrooms, creating added space. Lighting elements will be seen throughout, marrying function and form.
Best Western Hotels & Resorts’ goal is to have more than 50 GLō hotels in the development pipeline over the next three to five years and expand the brand internationally. For more information, please visit bestwestern.com or bestwesterndevelopers.com.
Tags: best western hotels & resorts,
Best Western® Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western℠, Vīb®, BW Premier Collection® and GLō℠. Now celebrating 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 26 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records regarding awards and accolades, including Business Travel News naming Best Western as the best midscale hotel brand in 2014 and Best Western Plus as the best upper mid-price hotel brand in 2014 and 2015, four consecutive Compuware Best of the Web gold awards for best hotel website, and seven consecutive AAA/CAA Hotel Partner of the Year awards. Nearly 60 percent of Best Western branded hotels earned a TripAdvisor Certificate of Excellence award in 2015. * Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
Contact: Kelly Dalton
Contact: Samantha Jacobs or Matt Ritter
Best Western Hotels & Resorts to Launch BW Premier Collection in Vietnam With 2019 Opening of Saint Simeon Resort
Shree Hospitality & Best Western Break Ground on Brand’s First New-Build, Dual-Branded Hotel in Arizona
Best Western Hotels & Resorts Signs with Blue Mango Hotels for Best Western Plus Central and Best Western Pearl Opening in 2018
Best Western® Hotels & Resorts Outlines Vision for the Future at 11th Asian Members’ Meeting
Best Western® Hotels & Resorts Appoints Jim Cosgrove as New Board Chairman
Best Western® Hotels & Resorts’s Continues Expansion with Signing of Eight New Hotels Across Asia
Magnolia Bluffs Casino Hotel, BW Premier Collection Opens in Natchez, Mississippi Following Renovation
Best Western® Hotels & Resorts Launches Third Soft Brand, BW Signature Collection by Best Western
28 Hospitality LLC and Best Western Break Ground on Dual Branded Best Western Plus® and Executive Residency by Best Western® in Austin, Texas
Krish Hospitality to Debut Best Western’s GLo Brand in Summer 2018 in Ashveille, North Carolina
Best Western Partners with CEO Group for New Best Western Premier Sonasea Phu Quoc Set to Open January 2019
Best Western® Hotels & Resorts Celebrates Groundbreaking of First GLo® Property in Texas
Best Western Premier Alton-St. Louis Area Hotel Opens in Illinois Following Renovation and Rebranding
New Best Western Premier Agung Resort Ubud Opens in Bali's Cultural Heart
Recently Renovated, The Litchfield Inn Joins Best Western's BW Premier Collection
Ion Delemen Hospitality Opens Best Western Premier Ion Delemen in Malaysia's Genting Highlands
Led by General Manager Gregg Wahlers, the Dual Branded Best Western Plus Elk City/Executive Residency by Best Western Debuts in Oklahoma
Best Western’s Ron Pohl Promoted to Senior Vice President and Chief Operations Officer
Best Western Hotels & Resorts Announces Record Success During Annual Global Conference and Convention
Milton, Florida Hotel Joins Best Western Hotels & Resorts
Please login or register to post a comment.