Brand USA's ROI Impact Study Proves it Works Says US Travel CEO, Roger Dow
February 14, 2014 5:08am
WASHINGTON (February 13, 2014)-U.S. Travel Association President and CEO Roger Dow reacts to the return-on-investment study released Thursday by Brand USA, the public-private partnership created by Congress in 2010 to market the United States as a destination for international travel:
"At long last, it is not just anecdotal: The empirical evidence clearly demonstrates that Brand USA works.
"One of the easiest and most expedient ways to grow the U.S. economy is to tap into the international travel market, and in its brief existence, Brand USA has already paid vast dividends toward that end. Even much smaller countries spend tens of millions of dollars to promote themselves as destinations, and before Brand USA, there was no agency or entity that was performing that marketing function for the U.S. In a global tourism market that is hyper-competitive, Brand USA has already gone a long way toward leveling that playing field, bringing billions of dollars in new overseas spending to our economy. The best part: Brand USA is doing this at zero cost to the taxpayer, thanks to the innovative funding mechanism created by Congress.
"The benefits of international travel are phenomenal. Every 33 additional overseas visitors to the U.S. creates one unexportable, high-quality American job. Inbound travel is considered an export, and already creates the third-largest trade surplus of any U.S. industry. President Obama recognized all of this when he wisely set the goal of attracting 100 million overseas travelers annually by 2021. We can get there, but only if we equip our economy with the proper tools, and that needs to start with reauthorizing Brand USA this year."
Tags: us travel association,
Contact: Cathy Keefe
U.S. Travel's 'Made in America' Report Highlights Value, Importance of Promoting Tourism
Brand USA’s Film “National Parks Adventure” Expected to Generate More Than 172,000 International Visits to the U.S. and Increase Visitor Spending by $700 Million
Spending by International Visitors Sharply Down in 2017, U.S. Government Data Shows
Tourism Cares Rallies Support for Hurricane/Disaster Relief
U.S. Travel Industry Rallies Behind Brand USA
Bipartisan-Supported Brand USA Program Drives $21 Billion in Business Sales, 2 Million Jobs
U.S. Travel Reacts to Proposed Elimination of Brand USA in Trump Budget
Visit California's Beteta and Hilton Worldwide's Nassetta Receive Travel Industry's Highest Honor
Dow: Travel Industry Looks Forward to Working with Trump Administration
Utah's Vicki Varela Named 2016 State Tourism Director of the Year by U.S. Travel Association
DNC to Create $180 Million in Direct Spending for Philadelphia
Party Conventions to Create $360 Million in Direct Spending for Host Cities
Travel Community Declares Victory for Open Skies Agreements
U.S. Travel Association Research Estimates Long TSA Lines Will Cost U.S. Economy $4.3 Billion, 37.5K Jobs This Summer
Travelers Expected to Spend $12 Billion This Memorial Day Weekend
U.S. Travel Campaign Highlights Economic Impact of Presidential Primaries
U.S. Travel Alarmed by Airfare Collusion Allegation
Bombshell Report Turns Open Skies Debate on Its Head
U.S. Travel Launches Project: Time Off; Reimagined Initiative Stresses Importance of Time Off
Travel Metrics Posted Record Highs in 2014 with Positive Outlook for 2015
Please login or register to post a comment.