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TrustYou to take over Brand Karma’s reputation management product; Brand Karma focuses on virtual reality (VR)

Munich and Singapore – October 6, 2015 – Today Brand Karma and TrustYou announce a strategic partnership, bringing together TrustYou’s powerful reputation management tools and Brand Karma’s digital innovation in virtual reality (VR).

The needs of the travel enterprise continue to evolve. Hotels now need to unify a complex mix of traveler feedback from reviews, social media, and guest survey data to delight the guest and stay competitive. At the same time, new media platforms are rapidly changing travel distribution, with virtual reality revolutionizing hotel sales and marketing.

As part of this partnership, all of Brand Karma’s clients will gain access to the full benefits of TrustYou Analytics, including the most advanced online reputation management and semantic analysis, reporting, competitive benchmarking, guest satisfaction surveys and more. In addition to TrustYou Analytics, clients will have access to TrustYou’s Meta-Reviews, which allow hotels to encourage more direct bookings by providing travelers with a complete overview of their reputation on their own site.

Benjamin Jost, TrustYou’s co-founder and CEO, notes, “Brand Karma’s cloud marketing services emphasize social media optimization and revenue analytics, while TrustYou focuses solely on  online reputation management, guest surveys and Meta-Reviews. We’re pleased to embark on this partnership to jointly offer the best technology and client service to hotel and travel brands on a global scale, as well as expand TrustYou’s presence throughout Asia Pacific.”

Brand Karma is a pioneer in new media for the travel industry, bringing the latest digital platforms to the world’s most-admired hospitality brands. Over the past six months, the company has created hundreds of virtual reality experiences for hotels, destinations, conferences, and events.

“Virtual reality today is where social media was 10 years ago when we started our business; its potential for sales and marketing is immense. We’re excited to partner with TrustYou to ensure that our combined global client base gets the best of current and new media,” said Morris Sim, co-founder and CEO of Brand Karma.

While Brand Karma and TrustYou may have been looked at as competitors in the past, their services are now highly complementary. The firms are working closely together in client support, product development, digital innovation, and sales.

About TrustYou

TrustYou’s mission is to positively influence travelers’ decisions by searching, analyzing, and distilling hundreds of millions of travel reviews from across the web.. TrustYou’s data and web based software are  used extensively by hotels, accommodations, and restaurants to monitor, survey, and act upon guest feedback, all with the aim of providing better service, more influence and enhanced online presence. For travel intermediaries, TrustYou offers Meta-Reviews™ (based solely on verified travel reviews, not including TripAdvisor) to help travelers purchase wisely. For more information about TrustYou, visit

Contact: Margaret Ady / +49 89 548 029 25

About Brand Karma

Brand Karma creates immersive virtual reality (VR) experiences for the world’s most-admired travel and luxury brands. Combining its ten-year history in both software development and content marketing, Brand Karma has created the ultimate VR studio focused on the travel and luxury sectors. By providing cutting edge tools and creative expertise, Brand Karma helps brands drive sales by thrilling and delighting their customers.

The company operates a global team from offices in the US, Singapore, Greater China, and Japan.

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