Blue Flag Acquires The Roberts Collection in Nantucket, Partnering With Life House on Management and Restoration
May 2, 2019 2:15pm
NANTUCKET, Mass., May 2, 2019 -- Local real estate firm Blue Flag Partners ("Blue Flag") has acquired The Roberts Collection, partnering with award-winning Life House hotel group on the management and future restoration of the historic, 58-room boutique hotel. Life House has taken over management of The Roberts Collection through the summer 2019 season, and in partnership with Blue Flag's in-house development, branding and construction teams will debut a transformed lifestyle hotel with multiple food and beverage concepts in the spring of 2020. This is the first collaboration between NYC-based Life House and Blue Flag, which is one of the largest active developers on the island of Nantucket.
Today, The Roberts Collection includes four historic manor houses (the earliest dating back to the 1840s) surrounding an expansive open-air courtyard. Centrally located on India Street in the heart of Nantucket's Historic District, the hotel is in close proximity to the island's many attractions including the ferry landing, dozens of world-class shops, intimate restaurants, and bars that dot the island's refined urban core. Spearheaded by Life House's design team, the hotel will undergo a comprehensive renovation that re-imagines all guestrooms, common areas, the lobby and additional components of the hotel's indoor and outdoor public space. Historic elements of the property will be carefully restored or preserved during the renovation, with Life House honoring a responsive and contextual design rooted in respect for the historic property.
"As Nantucket locals, we are honored for the opportunity to steward a prominent historic property like The Roberts Collection in the heart of downtown," says Blue Flag Co-Founder Terry Sanford. "We've found a perfect partner in Life House as we plan to pay homage to the property and the island's roots while re-imagining the experience for guests and neighbors in a capacity that is both familiar and refreshing."
"We're thrilled to be working with the Blue Flag team and The Roberts Collection is a tremendous opportunity for us to further demonstrate our advanced hotel operations platform while reimagining a beautifully historic hotel through a locally contextual lens," explained Life House CEO and Founder Rami Zeidan. "This will be our first of many projects in New England and we're actively seeking opportunities to acquire, brand and operate other hotels in primary and secondary urban and resort markets throughout the region."
"We have confidence that Life House's technology-enabled, vertically integrated platform is the key to maximizing investment value in highly seasonal markets like Nantucket. Along with their responsive approach to branding and design, Life House is able to deliver strong returns without sacrificing the authentic sense of place that properties in these incredible destinations deserve," said Jason Brown, a Partner at Blue Flag.
Life House will leverage their white-label platform - a brand-agnostic management offering designed to improve operations and enhance experience on behalf of independent hotel owners prior to re-investing into the physical asset - to operate The Roberts Collection through the remainder of 2019.
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Life House Hotels is a New York and Montreal-based vertically-integrated hotel designer, developer and operator. As the only venture capital-backed hotel company in the United States, Life House has built proprietary technology that drives industry-leading direct bookings while decreasing operating expenses through automation and centralization of back office functions. The company operates properties across two core verticals: branded management of locally-rooted lifestyle hotels conceptualized and designed by its in-house team, and white-label hotel operations on behalf of independent hotel owners. For more information on Life House Hotels, visit https://www.lifehousehotels.com.
Blue Flag Partners ("Blue Flag") is a vertically integrated investment, real estate development and branding firm operating out of Boston, MA. Blue Flag has built a reputation for acquiring unique residential and hospitality assets in high-barrier-to-entry markets and currently targets raw land, historic structures, hotels, campgrounds and restaurants. Additionally, Blue Flag makes strategic investments in related operating companies and brands. Blue Flag's current portfolio includes over $250 million in active projects spread across large scale developments on Nantucket Island, including a hotel collection, retail and restaurant portfolio as well as the Island's largest luxury home community. Blue Flag has worked with recognizable partners including AutoCamp, the leading brand in the outdoor hospitality or "glamping" space, Whitman Peterson, a hospitality and residential focused private equity firm, and The Lyons Group, Boston's largest nightlife operator. Blue Flag pairs its discretionary capital and strategic partnerships to deliver outsized growth to its portfolio of assets and operating investments. To learn more about Blue Flag, visit www.blueflagpartners.com.
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