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PHOENIX, AZ (March 14, 2019) – In a groundbreaking ceremony held Tuesday, March 12, Best Western Hotels & Resorts celebrated the arrival of its upscale boutique hotel brand – Vīb – in Orlando, Florida.  A perfect reflection of what Best Western offers today’s travelers with a stylish design and focus on convenience and technology, Vīb Orlando will bring a fresh look and comfortable amenities to the heart of Central Florida’s most popular tourism destination. 

“We are excited to celebrate the groundbreaking of our innovative and sophisticated Vīb brand in Orlando,” said Ron Pohl, Senior Vice President and Chief Operations Officer for Best Western Hotels & Resorts. “In a booming hospitality market, Vīb will give families and business travelers visiting Central Florida a new upscale option that breaks the cookie-cutter hotel mold and caters to today’s contemporary and connected lifestyle.”

The 118-room Vīb Orlando will feature a combination of modern design and affordable style, with social engagement at the center of the experience. The hotel will feature a stunning rooftop pool, juice bar, a grab-n-go retail store and more. With a focus on convenience and the technology that appeals to young professionals and families, the hotel will have zones for work and play stocked with amenities including ample USB and power ports and gaming stations. The hotel lobby will also be home to an upscale bar featuring fruit-infused signature cocktails.

“We are thrilled to begin construction on Vīb Orlando,” said Shakeel Syed, the hotel’s Owner. “This is a great opportunity to bring today’s Best Western to the Orlando hospitality scene, and we look forward to welcoming guests from around the world at our innovative new hotel.”

Located at 6805 Visitors Circle, the hotel will be an optimal spot for travelers looking to explore the area, near popular attractions like ICON Orlando, where guests can get a birds-eye view of the surrounding area, and less than three miles from Universal Studios Florida. Located just off International Drive, Vīb Orlando will also be just a short walk from shopping centers, restaurants and entertainment, while being conveniently situated less than 30 minutes from Orlando International Airport.

About Best Western® Hotels & Resorts

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of over 4,500 hotels in nearly 100 countries and territories worldwide*. Best Western offers 16 hotel brands to suit the needs of developers and guests in every market. Best Western branded hotels include Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, AidenSM, SadieSM, BW Premier Collection®, and BW Signature Collection®. Through recent acquisition, Best Western now also offers WorldHotels® Luxury, WorldHotels Elite and WorldHotels Distinctive brands. Completing its portfolio, Best Western offers SureStay®,  SureStay Plus®, and SureStay Collection® franchises**. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 66 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2018, Business Travel News® ranking Best Western Plus and Best Western number one in upper-midscale and midscale hotel brands respectively for two consecutive years, and Fast Company honoring Best Western Hotels & Resorts with a spot in the Top 10 Most Innovative Companies in the Augmented Reality/Virtual Reality category. Best Western has also won 10 consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 60 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in breakfast (food and beverage category) by J.D. Power’s 2018 North America Hotel Guest Satisfaction Index Study – ranking first for midscale; and second for upper midscale. Nearly 40 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western-branded hotel worldwide. Best Western’s partnerships with AAA/CAA and Google® Street View provide travelers with exciting ways to interact with the brand. Through its partnership with Google Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.

Contact: Katie Ray

Katie.Ray@BestWestern.com / 602.957.5526

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