Best Western® Hotels & Resorts Appoints Brand LeBlanc Senior Vice President and Chief Development Officer
April 8, 2019 2:04pm
PHOENIX, Arizona (April 8, 2019) – Best Western® Hotels & Resorts today announced that it has appointed Brad LeBlanc as Senior Vice President and Chief Development Officer. LeBlanc will oversee North American development and will report directly to David Kong, President and CEO of Best Western Hotels & Resorts.
In recent years, Best Western has transformed into a modern and innovative global hospitality powerhouse with 16 distinctive brands in key markets across the world. Now boasting more than 4,500 properties in nearly 100 countries and territories worldwide, Best Western offers hotel solutions to suit guest and developer needs in every chain scale segment, from economy to luxury. As Senior Vice President and Chief Development Officer, LeBlanc will be responsible for driving the growth of Best Western in North America across the company’s diverse portfolio of brands.
“Brad is a dynamic leader and will play a critical role in expanding today’s Best Western,” added Kong. “His proven track record of developing strategies that lead to growth and success, make him an ideal fit for the role. We are confident that Brad will help us advance Best Western in the North America market.”
An industry veteran with 30 years’ experience in hospitality, LeBlanc joins Best Western’s executive team with a wealth of knowledge and experience. Most recently, LeBlanc served as Senior Vice President of Franchise & Partner Development with Serendipity Labs, in the new shared workspace “Coworking" office segment with a network of hospitality-focused workspaces meeting demand for an expanding mobile workforce. Prior to that LeBlanc successfully built multiple lodging brands across North America in his position as Vice President of Development for Choice Hotels and U.S. Franchise Systems.
“I am excited to be joining the Best Western leadership team at such an important time in this history of transformation,” said LeBlanc. “Mr. Kong has cultivated one of the most innovative brands and teams in the hotel industry, and it is truly an honor to work alongside them. I am eager to hit the ground running and believe that by accelerating growth and increasing scale, we will undoubtedly grow the value of today’s Best Western.”
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Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of over 4,500 hotels in nearly 100 countries and territories worldwide*. Best Western offers 16 hotel brands to suit the needs of developers and guests in every market. Best Western branded hotels include Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, AidenSM, SadieSM, BW Premier Collection®, and BW Signature Collection®. Through recent acquisition, Best Western now also offers WorldHotels® Luxury, WorldHotels Elite and WorldHotels Distinctive brands. Completing its portfolio, Best Western offers SureStay®, SureStay Plus®, and SureStay Collection® franchises**. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 66 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2018, Business Travel News® ranking Best Western Plus and Best Western number one in upper-midscale and midscale hotel brands respectively for two consecutive years, and Fast Company honoring Best Western Hotels & Resorts with a spot in the Top 10 Most Innovative Companies in the Augmented Reality/Virtual Reality category. Best Western has also won 10 consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 60 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in breakfast (food and beverage category) by J.D. Power’s 2018 North America Hotel Guest Satisfaction Index Study – ranking first for midscale; and second for upper midscale. Nearly 40 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western-branded hotel worldwide. Best Western’s partnerships with AAA/CAA and Google® Street View provide travelers with exciting ways to interact with the brand. Through its partnership with Google Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.
Contact: Katie Ray
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