(Bangkok – August 20, 2018) Best Western Hotels & Resorts will introduce its newest brand, BW Signature Collection by Best Western, to Asia for the first time this year, following the signing of an exquisite lakeside resort – Tawaravadee Resort – in Thailand’s historic Prachinburi province.
Nestled in Thailand’s verdant countryside, approximately 160km from Bangkok, this low-rise resort was inspired by the ancient Dvaravati culture that thrived in the area between the 6th and 11th centuries.
“We are excited to debut BW Signature Collection by Best Western to the Asia market with the Tawaravadee Resort,” said Ron Pohl, senior vice president and chief operations officer for Best Western Hotels & Resorts. “Launched in 2017, this soft brand allows upper-midscale hotels and resorts to retain their unique individuality, while also harnessing the world-class hospitality of Best Western. Tawaravadee Resort is perfectly suited for this concept, as its rich character and design, combined with our renowned service, is sure to provide travelers with a one-of-a-kind experience when visiting Thailand’s beautiful countryside.”
“BW Signature Collection was created especially for hotels like this. Tawaravadee Resort is a spectacular independent property that perfectly blends its local heritage with international facilities.
“As a member of our BW Signature Collection by Best Western brand, Tawaravadee Resort will now benefit from Best Western’s global support network and commitment to excellence, while guests will receive world-class service, excellent facilities, and the ability to earn Best Western Rewards® points,” Olivier added.
Owned by My Green Resident Co., Ltd., Tawaravadee Resort is scheduled to launch under the BW Signature Collection by Best Western brand in the third quarter of 2018.
Best Western Hotels & Resorts has identified Thailand as one of its key target markets. At present, the company operates nine hotels and resorts across the Kingdom, covering five of its brands: Best Western®, Best Western Plus®, Best Western Premier®, BW Premier Collection® by Best Western and SureStay Plus® Hotel by Best Western.
This nationwide portfolio will multiply in the future, as Best Western has 17 new hotels in the pipeline for Thailand. In addition to the launch of BW Signature Collection by Best Western, the company will introduce Vīb®, its vibrant and modern millennial-focused hotel concept, to Thailand later this year.