Global leader and pioneer in minibar design to showcase new wireless eTray, along with C41, DD46, and Neotray solutions

New York — October 25, 2016 — Bartech, a world leader in profit-generating automatic minibar solutions for the hospitality industry, will exhibit its latest minibar innovations at this year’s upcoming Boutique Design New York (BDNY) show. Taking place November 13-14, at the Jacob K. Javits Convention Center in New York City, BDNY is the leading trade fair and conference for the hospitality design industry, showcasing the best new products for hotel design professionals. BDNY attendees visiting booth #1575 this year will have the opportunity to take part in live demonstrations of Bartech’s innovative new standalone eTray, as well as the flexible Neotray guestroom vending solution, and the company’s C41 and DD46 automatic minibars.

As a global pioneer of minibar technology designed to meet virtually any hotel or resort need, Bartech offers an array of choices in sensor technology, minibar to server communication, software innovations, and customizable minibar design. The wireless eTray for instance, provides hoteliers with the ability to offer in-room products without requiring the coexistence of a traditional minibar. Equipped with a module that is directly integrated into the solution’s electronics, the eTray’s wireless ability vitally increases the possibility of offering retail products at lower prices; making items more appealing to guests while still ensuring a return on investment. Costing only one quarter of the price of a full minibar, the eTray is ideal for mid-range hotels seeking to promote non-refrigerated products such as bottled water, snacks or souvenirs.

Another flexible solution for dispaying dry items in the guestroom is the Bartech Neotray, which will also be demonstrated during HX. Providing three rows of five sensors to showcase products in a stylish case, Neotray comes with a see-through lid that can be tailored to reflect a clear, tinted or frosted appearance. Automatically unlocking upon guest check-in, the Neotray is a cost-effective alternative to traditional refrigerated minibars that can assist in increasing ROI and maximizing hotel profits.

Also showcasing the DD46, Bartech will demonstrate how its unique ingenuity can blend the best of fully automatic and guest convenience space together, providing hotel guests with the freedom of an in-room fridge for personal items, while still offering hoteliers the opportunity to benefit from in-room sales. Its design offers a total of 70 Liters and 2.5 cubic feet of storage, in which the left side of the DD46 is fully automatic and the right side is empty. The automatic side of the DD46 is fully controlled by Bartech's proprietary management software, allowing all items consumed to be tracked using either infrared, magnetic or micro-switch sensor technologies. The DD46 can also be offered as a fully manual minibar or with top dry selection space, and can be custom designed to meet any aesthetic need.

“By constantly analyzing the latest trends and always making it a priority to incorporate customer feedback, we are extremely proud in being able to present minibar solutions renowned for their ability to exceed F&B sales expectations on a regular basis,” said Bartech president and CEO Mario Agrario. “By showcasing several platforms exclusive to the Bartech brand, we look forward to providing HX attendees with an opportunity to see how the latest in minibar technology can significantly bolster hotel operations and revenue.”

Bartech’s exhibition of industry-leading minibar products will also include the C41, currently used in thousands of guestrooms around the globe. The C41 minibar has gained widespread recognition from hospitality professionals due to its ability to integrate several technologies that are proven to increase profits, reduce energy consumption, and improve staff efficiency. Leveraging state-of-the-art inventory tracking software, the C41 also equips hoteliers with complete control over merchandize levels and billing.

For more information about Bartech and their comprehensive range of automatic minibar solutions, please visit Booth #1575 at BDNY, contact Bruno Agrario at +1 702-335-2318, email [email protected] or visit