Global leader in automated minibar innovation to showcase wireless eTray, Neotray and eDrawer solutions

New York — November 7, 2017 — Bartech, a world leader in profit-generating automatic minibar solutions for the hospitality industry, is set to present hoteliers with the latest in minibar innovation at this year’s upcoming Boutique Design New York (BDNY) show. Taking place November 12-13, at the Jacob K. Javits Convention Center in New York City, BDNY attendees visiting booth #364 will have the opportunity to take part in live demonstrations of Bartech’s innovative standalone eTray, as well as the adaptive Neotray guestroom tabletop solution, and stylish eDrawer.

As a global pioneer of minibar technology, Bartech is renowned for its ability to address virtually any hotel or resort minibar need, and offers a wide array of choices in sensor technology, minibar to server communication, software innovations, and customizable minibar design. With Bartech’s wireless eTray for example, hoteliers can offer non-refrigerated products without the need to include a coexisting traditional minibar. Equipped with a module that is directly integrated into the solution’s electronics, the eTray’s wireless ability substantially increases the possibility of offering retail products at lower prices; making items more appealing to guests while still ensuring a return on investment. Costing only one-quarter of the price of a full minibar, the eTray is ideal for mid-range hotels seeking to promote non-refrigerated products such as bottled water, snacks or souvenirs.

Another versatile solution for displaying dry items in the guestroom is Bartech’s Neotray, which will also be demonstrated during BDNY 2017. Providing three rows of five sensors to showcase products in a stylish, lockable case, Neotray comes with a transparent lid that can be tailored to reinforce the property’s brand with an etched logo. Automatically unlocking upon guest check-in, the Neotray is a cost-effective alternative to traditional refrigerated minibars that can assist in increasing ROI and maximizing operational revenue .

“Bartech’s latest minibar innovations continue to be a reflection of the industry’s shift to providing guests with real-time and more personalized service,” said Mario Agrario, president and CEO at Bartech. “We look forward to presenting BDNY attendees with demonstrations of how automated minibar technology provides hoteliers with the ability to affordably meet these guest demands while increasing property revenue.”

Also showcasing the eDrawer alongside its other solutions, Bartech will also demonstrate how automated minibar technology can be leveraged to not only increase revenue but also enhance guestroom design. Available in any preexisting wood finish and providing a customizable door, the eDrawer is able to accommodate any hotel style or need. As a minibar that is furniture-based, eDrawers are also an ideal solution for guestrooms with limited space. The eDrawer is also equipped with both a dry section and cold cube drawer, allowing hoteliers to offer guests a variety of food and drink options.

For more information about Bartech and their comprehensive range of automatic minibar solutions, please visit Booth #364 at BDNY, contact Bruno Agrario at +1 702-335-2318, email [email protected] or visit