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SB Hotels of Spain Leverages Distribution and Sales Support for Newest Hotel 

DALLAS (December 20, 2013) - Barcelona's four-star SB Plaza Hotel Europa has signed with Pegasus Solutions for global distribution and sales support. The newest hotel in SB Hotels' seven-hotel portfolio, which opened October 31, will be represented and marketed through the global distribution systems (GDS) under the UI chain code.

"SB Plaza Hotel Europa has taken great care to ensure their newest hotel stands out in the crowded Barcelona market," said Alexis Dobbelaere, senior vice president, global sales, Europe for Pegasus Solutions. "Introducing this hotel brings the challenge of not just reaching the millions who travel to Barcelona, but of appealing to them as well. Pegasus offers brands like SB Hotels the tools that will make their hotels available to these bookers, and make them more likely to book." 

Hotel SB Plaza Europa is designed to meet strict energy efficiency and sustainability criteria (the building has obtained the A energy rating). The new four-star hotel has a total of 242 rooms outfitted with fine materials in elegant Mediterranean colours. Its distinct lobby has a library outfitted with eight-meter-tall rosewood shelves and a capacity for more than 10,000 books. Hotel SB Plaza Europa also features a restaurant, a cafeteria with terrace and a vertical garden, a 500 m2 panoramic terrace with swimming pool, solarium and pool bar, a fully equipped gym with a steam room, sauna and bi-thermal shower, as well as event and conference rooms.

"With distribution and sales support through Pegasus, this unique hotel will enjoy the impressive debut it deserves, both in Barcelona and across global hospitality sales channels," added Dobbelaere.

Pegasus Solutions is providing Hotel SB Plaza Europa with affordable connectivity to the GDS under the widely used and recognized UI chain code. Additionally, Pegasus will deliver sales support by targeting sources of managed travel business from corporate buyers and travel management companies (TMC) to fill sales gaps for the property.

About Pegasus Solutions

Pegasus Solutions is the single largest processor of electronic hotel transactions, delivering advanced and affordable connectivity and distribution solutions to nearly 100,000 hotels worldwide. Pegasus connects hotels to crucial sources of business, facilitating almost $16 billion for its clients annually. In addition to foundational global distribution system (GDS) access and online connectivity, Pegasus delivers online, social marketing and booking solutions through its Open Hospitality division, and powerful reservation tools to convert and capture bookings. As a trusted partner in generating guest room demand and sales, Pegasus also offers hotels actionable business intelligence through its PegasusView Market Performance reports to help hotels understand and respond to changing market conditions.

Pegasus has 18 offices in 10 countries, including regional hubs in Dallas, Frankfurt, London, Madrid, New York, Sao Paulo, Singapore and Scottsdale. For more information, visit or

Contact: Ariel Herr / +

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