SINGAPORE, Aug. 13, 2015 — A completely new hospitality concept, Banyan Tree’s newest brand Cassia ( ) features cutting edge design, colourful “street art” d e cor and customisable living and dining options. A stylish combination of hotel and serviced apartments for couples, families or groups of friends, the first Cassia property will open in October 2015 in Phuket, Thailand .

Located within the Group’s integrated resort Laguna Phuket, Cassia brings an innovative approach to hospitality with 221 stylish residences featuring casual chic one- and two-bedroom apartments, each with a separate living room and fully equipped kitchen. Many residences have a Loft hang out area with panoramic views of the lagoon, ocean or park.

Cassia Phuket boasts original features and facilities such as FREE Wi-fi, two pools, a private area at Bang Tao Beach, Spa, mini convenience mart, home delivery service and touch-screen concierge.

Cassia allows guests to keep dining easy breezy with casual concepts Market 23 Cafe the hotel’s buzzing social hub, and Street Bar featuring in-house DJs and original works of Thai street artists.

Guests who prefer to dine in, can cook home-made meals with fresh ingredients from Market 23 Caf e , order delivery from local restaurants or take away from street vendors.

Options such as transfers, Spa sessions, room add-ons, housekeeping, laundry and more can be selected in advance through the website during booking or on-site.