FORT LAUDERDALE, Fla. – March 21, 2018 – Bahia Mar Fort Lauderdale Beach – a DoubleTree by Hilton, continues to evolve into the city’s hottest oceanfront destination with the appointment of its new executive chef, Richard Goldberg. Chef Rich is well known for developing new culinary concepts throughout South Florida’s top country clubs and hotels. He was selected by Bahia Mar’s ownership, Tate Capital, to lead the creation of new menus at the property’s full-service restaurant, Breezes, its rooftop bar, Waves Rooftop Pool Bar & Grill, as well as its innovative catering department.

“Chef Rich has a great vision and exciting culinary plans for Bahia Mar and for Fort Lauderdale Beach’s foodie scene,” said James Tate, co-owner and CEO of Tate Capital. “He brings a great deal of talent, enthusiasm and creativity to every dish he plates, and we’re thrilled to have him on board.”

Chef Rich, overseeing all aspects of the property’s culinary experiences, is focusing on fresh, local ingredients and unique flavor palettes for Bahia Mar’s new culinary program. His approach draws inspiration from the property’s prime location between the Intracoastal and the Atlantic Ocean and will speak to the city’s nautical ambiance.

“I am looking forward to elevating and executing the variety and quality of food offered at Bahia Mar,” said Chef Rich. “My goal is to create healthy and diverse menu options that highlight Florida flavors by incorporating local produce, emphasizing fresh flavors, combinations and ingredients.”

Chef Rich has an extensive background in the culinary arts and his led programs at hotels such as the Holiday Inn Plantation and the Sheraton Boca Raton. For 23 years, he directed food operations for one of South Florida's most prestigious country clubs, Westview Country Club, which was recognized for having the best cuisine in its area. Most recently, he served as head chef at La Gorce Country Club, an exclusive property drawing patrons from Dade, Broward and Palm Beach Counties.