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ATLANTA, GA - July 20, 2015 - Reno, Nevada's marquee Atlantis Casino Resort Spa - recently named the top casino outside Las Vegas by USA Today and the number one hotel in Reno per TripAdvisor.com - has called upon The Rainmaker Group for profit optimization solutions to grow its business. The AAA Four Diamond hotel, spa and gaming retreat is nestled at the base of the Sierra Nevada mountain range and enjoys exclusive Sky Bridge access to the Reno-Sparks Convention Center, complementing its own conference facilities, recently upgraded with a $100 million investment.  Rainmaker is the market leader in profit optimization solutions servicing hotels, casino hotels and resorts, and Atlantis is implementing four Rainmaker products to help it achieve maximum profitability from its assets.

GuestREV® is Rainmaker's flagship revenue management solution, built upon proven forecasting and optimization algorithms to provide the most accurate forecasts as well as optimal pricing. It was the first of its kind to factor total guest value into the optimization process, considering potential revenue from gaming, food and beverage, spa and other profit centers along with room revenue.  GuestREV also takes demand uncertainty and costs and values into consideration, resulting in top- and bottom-line growth and rapid ROI after implementation. It integrates with leading property management systems as well as in-house and legacy systems.

Atlantis will benefit from the complete Rainmaker solution, including GroupREV®, which delivers intelligent pricing - compliant with revenue management policy - and optimized to capture a sale in seconds. Revcaster®, a tool for market-specific hotel price comparison and rate positioning, will give Atlantis an edge in the competitive Reno market, and Rainmaker's Business Intelligence web-based platform will generate timely and actionable insights that leverage different sources of data to support Atlantis' profitability goals. 

"Nevada tourism is pivotal to the state's GDP, contributing 12.9 percent compared to the national average of 2.7 percent," said Tammy Farley, president, Rainmaker. "We are excited to see our solutions integrated into Atlantis Casino Resort Spa's business strategy, as it looks to maximize revenue and contribute further to the state's thriving industry."

"We were drawn to Rainmaker's cutting-edge research and proven scientific approach when exploring how best to optimize our profits," said Cheraz Ecker, general manager, Atlantis Casino Resort Spa. "Our property is multi-faceted - from the hotel to spa, dining, gaming and conference facilities - and we needed a true partner with proven technology to guide us to maximum profitability. Rainmaker's four marquee solutions were an easy choice."

About Rainmaker

Rainmaker is the market leader in profit optimization solutions for the hospitality, gaming, and multifamily housing industries. Its software and consulting services help hotel, resort and casino hotel operators secure those customers who will increase their profitability. Similarly, Rainmaker enables multifamily housing operators to maximize revenue from apartment leases. The first company to incorporate "total guest value" into its revenue optimization model, Rainmaker leverages cutting-edge research and innovation to offer highly sophisticated systems that guarantee the highest possible profits.  Among Rainmaker's many marquee clients are Caesars Entertainment, Wynn Las Vegas, Omni Hotels and Resorts, and One & Only Resorts. For five years running, Rainmaker has been ranked on the Inc. 5000 list of America's fastest-growing privately held companies. It is also on the Atlanta Business Chronicle's list of the 100 Fastest Growing Companies in Atlanta.  For more information, visit www.LetItRain.com, and follow Rainmaker on Facebook, LinkedIn and Twitter.

About Atlantis Casino Resort Spa

Atlantis Casino Resort Spa, a Monarch Casino & Resort, Inc., subsidiary, is a world-class AAA Four Diamond resort destination, nestled at the base of the Sierra Nevada mountain range, and ideally located in the heart of Reno's restaurant, shopping and entertainment district. Atlantis is the only resort connected by a Sky Bridge to the Reno-Sparks Convention Center, and boasts Reno's only Concierge Hotel Tower. Atlantis is just minutes away from the Reno-Tahoe International Airport, downtown Reno, pristine area golf courses and is a half-hour away from Lake Tahoe. Guests enjoy complimentary airport shuttle service, free valet parking and acres of convenient self-parking. Recognized for luxurious accommodations, eight award-winning restaurants, 10 captivating bars and lounges, a world-class spa and casino-wide action, Atlantis has all the options and amenities to suit your needs.  For more information please visit http://www.atlantiscasino.com or call 800.723.6500. Be sure to follow us on Facebook, http://www.facebook.com/atlantiscasinoresortspa or Twitter at @atlantiscasino.

Contact: Middleton & Gendron|Eric Mower + Associates - Patricia Nugent / Brock Talbot

pnugent@mower.com or btalbot@mower.com / 212-284-9935 or 212-980-9231

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