Highlights:
- Rebranding follows $26 million of extensive renovations
- Property serves as the only full-service Marriott Hotel in the Beverly Hills and surrounding area
- Repositioning expected to significantly accelerate RevPAR growth
DALLAS, July 7, 2015 – Ashford Hospitality Trust, Inc. (NYSE: AHT) (“Ashford Trust” or the “Company”) announced today that it has completed the conversion of the 260-room Beverly Hills Marriott, formerly the Crowne Plaza Beverly Hills. The rebranding follows an extensive $26 million renovation of all guest rooms and public space, as well as exterior enhancements. The newly-minted Beverly Hills Marriott will continue to be managed by Remington Lodging & Hospitality.
Located on Beverly Drive, between Olympic and Pico Boulevards, the property is now the only full-service Marriott Hotel located in the Beverly Hills/Century City/West Los Angeles market. The hotel boasts an excellent location within walking distance of the Beverly Hills Triangle and its famed Rodeo Drive. Century City, Farmer’s Market and a number of Hollywood studios are also within close proximity of the property.
“With its prime Beverly Hills location, we expect the conversion to the Marriott brand to drive significant value at this property,” said Monty J. Bennett, Ashford Trust’s Chairman and Chief Executive Officer. “We anticipate the comprehensive renovations and upgrades coupled with the strong brand to meaningfully accelerate the hotel’s RevPAR through a higher average daily rate and our ability to capture a larger portion of the corporate transient segment. As the only full-service Marriott hotel in this market, the property will capitalize on the many Marriott Rewards members who desire a full-service Marriott product, but prior to the conversion were limited to select-service brand options in this high demand market.”
The completely renovated property features 260 guest rooms, including 10 suites. Public space renovations and exterior enhancements enrich the sense of arrival for guests. The hotel now features Marriott’s Great Room concept with a completely renovated lobby, new full-service restaurant serving American cuisine with a California flair, a new lobby bar, as well as a Club Lounge providing private food and beverage services for the hotel’s concierge guests.
The expanded and modernized outdoor pool area includes an ample sized deck for receptions as well as an “outdoor living room” providing oversized chaise lounges and dining spaces for cocktails, snacks and complete meals.
The property’s 12-story structure offers panoramic views of Century City, Downtown and the Hollywood Hills. Full guestroom renovations include the newest state of the art Marriott guestroom design, all new furniture and fixtures, upgraded bedding packages and expanded and enhanced bathrooms.
