Palo Alto, California (FEBRUARY 7, 2019) – Plum, the hospitality industry’s revolutionary new wine by the glass appliance, announced today that Arizona Biltmore, A Waldorf Astoria Resort, will be featuring their next-gen on-demand wine experience in all Villa Suite accommodations, to surprise and delight guests and further elevate their stay.

With its luxurious grounds and iconic architecture, the Arizona Biltmore has been a landmark destination and haven for celebrities, diplomats, presidents, and guests from all walks of life since opening in 1929. By leveraging Plum’s innovative technology, the award-winning property will now offer a unique, new luxury amenity. The service will be available in the resort’s spacious one- and two-bedroom Villa Suites. These settings are uniquely suited to this fresh service as they offer a distinct home away from home feel with a fully functional kitchen, indoor and outdoor dining areas, and bedrooms with indulgent bathrooms that include large Roman tubs.

Across the industry, the hotel in-room wine experience has remained largely unchanged for nearly 50 years. Meanwhile, guest preferences have changed dramatically. Today’s guests want personalized service, choices, and convenience. This is where Plum’s technology has revolutionized the industry— offering automated, by the glass, perfectly chilled wine to guests, within the comfort of their hotel room. The elegant in-room appliance holds and preserves two bottles, uses cloud software to automatically track and bill guests, while also alerting housekeeping when it is time to replace an empty bottle. Plum also enables hoteliers to recognize and reward guest loyalty, celebrate a birthday or anniversary, and instantly send an amenity at the touch of a button. The self-service model also empowers hoteliers to unlock new incremental revenue streams, while at the same time, reducing delays and demand on staff.

Founder and CEO of Plum, David Koretz said, “We’re proud to be working with one of the most iconic hotel brands in the world. We believe this partnership will take guest personalization to the next level and represents the future of hospitality.”

Plum has already signed deals with leading independent hotels and chains, including Four Seasons, Marriott, SBE Group, Langham, Hyatt, Hilton, and Rosewood flags.

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