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Palo Alto, California (FEBRUARY 7, 2019) - Plum, the hospitality industry’s revolutionary new wine by the glass appliance, announced today that Arizona Biltmore, A Waldorf Astoria Resort, will be featuring their next-gen on-demand wine experience in all Villa Suite accommodations, to surprise and delight guests and further elevate their stay.

With its luxurious grounds and iconic architecture, the Arizona Biltmore has been a landmark destination and haven for celebrities, diplomats, presidents, and guests from all walks of life since opening in 1929. By leveraging Plum’s innovative technology, the award-winning property will now offer a unique, new luxury amenity. The service will be available in the resort’s spacious one- and two-bedroom Villa Suites. These settings are uniquely suited to this fresh service as they offer a distinct home away from home feel with a fully functional kitchen, indoor and outdoor dining areas, and bedrooms with indulgent bathrooms that include large Roman tubs.

Across the industry, the hotel in-room wine experience has remained largely unchanged for nearly 50 years. Meanwhile, guest preferences have changed dramatically. Today’s guests want personalized service, choices, and convenience. This is where Plum’s technology has revolutionized the industry— offering automated, by the glass, perfectly chilled wine to guests, within the comfort of their hotel room. The elegant in-room appliance holds and preserves two bottles, uses cloud software to automatically track and bill guests, while also alerting housekeeping when it is time to replace an empty bottle. Plum also enables hoteliers to recognize and reward guest loyalty, celebrate a birthday or anniversary, and instantly send an amenity at the touch of a button. The self-service model also empowers hoteliers to unlock new incremental revenue streams, while at the same time, reducing delays and demand on staff.

Founder and CEO of Plum, David Koretz said, “We’re proud to be working with one of the most iconic hotel brands in the world. We believe this partnership will take guest personalization to the next level and represents the future of hospitality.”

Plum has already signed deals with leading independent hotels and chains, including Four Seasons, Marriott, SBE Group, Langham, Hyatt, Hilton, and Rosewood flags.

To learn more, visit

About the Arizona Biltmore

The Arizona Biltmore, A Waldorf Astoria Resort has been an Arizona landmark since opening in 1929. The legendary Grand Dame remains one of the most recognized resorts in the world for its distinctive Frank Lloyd Wright architectural style, luxurious facilities, and storied history as a playground of the rich and famous. Throughout 2019 the resort will celebrate its 90th anniversary with a series of guest experiences that honor its rich history in modern fashion. Set on 39 acres at the foot of the Phoenix Mountain Preserve, the Arizona Biltmore offers: 740 guest accommodations; a 22,000-square-foot spa with an extensive menu of natural healing treatments and restorative therapies; eight swimming pools including the Paradise Pool with a 92-foot-long water slide; two 18-hole golf courses; and six restaurants and lounges.

To learn more about or experience the Arizona Biltmore please visit or call 855-689-2878. For more information about Waldorf Astoria Hotels & Resorts please visit or

About Plum

Plum reimagines every aspect of the wine by the glass experience. The world's first appliance that can serve a glass of wine just as the winemaker intended, Plum allows hoteliers to satisfy the moments that inspire guests to enjoy a glass of wine in the hotel's room product. Plum delivers an unforgettable experience — and profits — in extraordinary style, one glass at a time. To learn more visit

Contact: Adam Hoydysh, Vice President of Hotel Sales at Plum

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