May 30–A 300-room hotel, over 700 apartments, offices, restaurants, taverns, a supermarket and other retail space could all be eventually developed near the proposed new Milwaukee Bucks arena, under the latest long-range plans from the team’s owners.

That commercial development would built on land that now houses the BMO Harris Bradley Center, which would be demolished; a city-owned parking structure that also would be torn down; and a 10.5-acre strip left vacant when the former Park East Freeway was razed.

That’s according to an analysis of the plans conducted by Anthony Pennington-Cross, chair of Marquette University’s department of finance.

Those plans are conceptual and could change depending on future market demand. But Pennington-Cross’ analysis provides more information than previously disclosed by the Bucks’ owners.

The report was requested by the Metropolitan Milwaukee Association of Commerce, which supports a $250 million public financing proposal for the $500 million arena.

The first phase would feature the arena, to be built just north of the BMO Harris Bradley Center, on what are now mainly parking lots south of W. Juneau Ave., between N. 4th and N. 6th streets. That phase would include a public plaza entertainment area, including shops, restaurants and bars, east of the future arena on land that now has a city-owned parking structure at N. 4th St. and W. Highland Ave.

The Bucks announced those plans in April.

That first phase also would feature a new mid-rise parking structure, with offices, apartments and street-level retail space wrapped around it on a block north of the future arena. That development, according to Pennington-Cross, would be just east of N. 6th St., between W. Juneau Ave. and W. McKinley Blvd., in the Park East strip.

In addition, the plan’s first phase envisions an office building on Park East land west of N. 6th St., between W. Juneau Ave. and W. McKinley Blvd. That block also would have a new Bucks practice facility, which was previously announced.

As part of that first phase, two other Park East blocks on each side of N. 4th St., between W. Juneau Ave. and W. McKinley Blvd., would be used as temporary parking lots, the analysis said.

In the development’s second phase, office and retail space, and possibly apartments, would be built on the block north of W. State St. and east of N. 6th St., now housing part of the Bradley Center.

Another Bradley Center block, north of W. State St. and west of N. 4th St., would include “entertainment-focused retail,” such as more restaurants and sports bars, and a 300-room hotel.

“This phase deliberately provides the sense of destination to the Arena District and provides ample opportunity for customers to linger and for residents to use the space for year-round entertainment,” wrote Pennington-Cross.

The third phase would involve converting the Park East parking lots to a mixed-use, mid-rise development that includes a supermarket, apartments, offices and a parking structure.

The entire redevelopment plan includes 320,000 square feet of outdoor space, 280,000 square feet of entertainment and retail space, and 256,000 square feet of offices.

The plan would tie the arena into “existing amenities, places to work, and places to play, all of which are within walking distance,” the study said.

With the April announcement, Bucks executives said the entire commercial development would likely be phased in over 10 to 12 years. Those conceptual plans could change depending on market demand, Michael Fascitelli, a Bucks partner and New York-based developer, said then.

Team spokesman Jake Suski said: “The development plan is evolving as we work closely with local and state officials to create a successful public-private partnership. While elements of the plan will change, our owners’ vision to help spur the revitalization of downtown Milwaukee clearly has long-lasting economic benefits.”

Ald. Robert Bauman, whose district includes downtown, said the Bucks’ plans appear to account for the number of years it would take for retailers, apartments residents, office users and others to absorb all that new space.

“I think the concept is viable,” Bauman said.

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