(LA CROSSE, WI; December 13, 2016)— The Charmant Hotel, La Crosse, Wisconsin’s only boutique hotel, announces business management expert Stacy Erickson as its new Director of Sales. In addition to managing finances for the Aparium Hotel Group property, Erickson will play an important role overseeing guest relations and focusing The Charmant’s communications to cultivate a warm environment that honors the hotel’s historic setting.
Simultaneously methodical and innovative in each of her past positions, Erickson embodies The Charmant Hotel’s commitment to serving both visitors and neighbors with charm and authenticity. The unique combination of her previous positions and experiences contributed to her ability to develop a strong leadership strategy of embracing transparency, trust, and individuality to solve unconventional problems creatively. Striving to foster comfort, camaraderie, and growth among her team, Erickson is a natural and respected leader.
“At Aparium, we believe in hiring first for personality, character, and integrity, then for resume and industry experience,” says Joe Aguilera, President of Operations for Aparium Hotel Group. “Stacy’s intellectual curiosity and zeal for client service are qualities we search for in all our team members. These, combined with her eccentric career history, made the decision to bring her on as Director of Sales an easy one.”
Erickson began her career in customer relations with General Mills soon after earning a degree in business management from Minnesota’s St. Cloud State University. There she quickly ascended the ranks from a customer service role to Account Operations Specialist. She continued to engage with Midwestern markets through various analyst and management roles with Gander Mountain Company and Roundy’s Supermarkets, at which her capacity for research and forecasting led to new supply replenishment strategies and web-based systems. In her transition to The Charmant Hotel, Erickson enters the world of hospitality, marking an exciting new phase in her career, one which allows her to handle revenue operations while still interacting and conversing with guests and clients.
“All Aparium hotels are very dedicated to connecting guests with the hotel’s community. This tradition is one of the reasons why I was excited to join the team,” says Erickson. “I believe in maintaining The Charmant’s identity as a very welcoming institution, just as the city and its citizens are to all visitors of La Crosse.”
In addition to her work with The Charmant Hotel, Erickson also operates Stacy Erickson Design, which produces wedding stationery, holiday cards, marketing materials, and more. Stacy’s entrepreneurial spirit is met with warm reception at The Charmant Hotel, as this drive and passion is the cornerstone of all Aparium projects.