American Express Travel Reveals Emerging Trends and Top Ten Destinations for 2018
December 13, 2017 12:57pm
NEW YORK--December 13, 2017--According to a new survey conducted for American Express Travel, travelers in the United States are focused on pursuing their personal passions through the lens of travel.
“For 2018, we see U.S. travelers expanding personal and global boundaries when they travel. We noted an increased interest in cultural discovery, personal connections, inspiring destinations, and premium, rejuvenating travel experiences,” says Tom Stein, VP of American Express Travel.
INTERNATIONAL INTEREST: DISCOVERY OF FOREIGN CULTURES & HISTORY
American Express Travel’s international bookings for travel in the first quarter of 2018 are up 44 percent, and the survey corroborates this interest in international destinations. 25 percent of those surveyed cite learning about history, art and culture across the globe as their most important travel goal for 2018.
BLENDING IN: FINDING EXCITEMENT THROUGH IMMERSION
PREMIUM STATE OF MIND: SEEKING AN ELEVATED EXPERIENCE
56 percent of those surveyed are willing to pay more to get better service and 53 percent like to be pampered while traveling. Additionally, luxury travelers are increasingly booking premium seating with 68 percent of those surveyed planning to fly first or business class in 2018. More than half (56 percent) view a refreshed, luxurious premium airplane as the most desired perk when traveling by air.
CAMARADERIE: CONNECTING WITH THOSE WHO MATTER
While solo travel still has its place, more than half (53 percent) of those surveyed prefer a social travel experience including likeminded travelers. Who you are traveling with (25 percent) is more important than where you are going (17 percent), according to the survey findings.
LET’S REJUVENATE: FOCUS ON TOTAL PERSONAL WELLNESS
Nearly half (49 percent) of those surveyed view travel as ‘energizing,’ with nearly as many (48 percent) planning to travel over the next year to escape, recharge and reconnect with themselves.
AMERICAN EXPRESS TRAVEL TOP TEN DESTINATIONS FOR 2018
Based on American Express Travel proprietary booking data, the top ten travel destinations for the upcoming year include:
Conducted by RTi Research, 2018 Tourism Outlook: The Exploration of Today’s Modern Traveler is a public opinion survey conducted from June 9-23, 2017. The survey’s findings are based on responses from a sampling of 2,000 U.S. consumers who have traveled in the past twelve months. The sampling is balanced to U.S. census on key demographics and all respondents have traveled by air or staying in at least one hotel in the past twelve months. The study also includes a millennial booster sample of ages 18-34 with a HH income of $150k+ who has traveled over the past 12 months.
Top Ten Destinations Methodology
Top ten destinations selected based on proprietary American Express Travel 2017/2018 booking data.
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American Express Travel is a global full-service travel and lifestyle services provider. For over 100 years, American Express has helped passionate travelers customize and enhance their trip experience through world-class service, exclusive programs and premium benefits. Customers have many options for accessing these services and can travel with confidence, whether booking online at www.amextravel.com or speaking with travel and lifestyle experts directly.
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com.
Contact: Charlotte Fuller
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