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New York City (July 17, 2018):  When Aliz Hotel Times Square opens this fall, it will not only become one of the tallest hotels in NYC, but will set a new tone for modern lifestyle hotel brands with an emphasis on ‘bringing the joy back to travel.’ Aliz is a new independent boutique brand that will debut its flagship property at 310 West 40th Street.   

Located at one of most iconic intersections in the world, Aliz introduces a guest-centric philosophy and

innovative design featuring 287 guest rooms, a two-story rooftop bar and lounge, stylish restaurant and lounge spaces, and luxury amenities – all within walking distance to Times Square, Hudson Yards and the Jacob Javits Center.

Developed by Aliz Group, LLC and managed by Crescent Hotels & Resorts, Aliz will also boast the tallest rooftop bar in NYC. The two-story bar and lounge located on the 40th and 41st floors will feature instagrammable views of both upper and lower Manhattan, including the Empire State Building, Freedom Tower, Statue of Liberty, and the Hudson River.

“The Aliz Hotel Times Square is a great addition to Crescent’s NYC metropolitan portfolio & Latitudes Collection,” said Michael George, Chief Executive Officer of Crescent Hotels & Resorts. “Crescent’s exceptional service as a manager of lifestyle and boutique hotels, combined with our extensive experience in New York City and powerful sales platform will maximize the potential of this great hotel.”

With interiors designed by Andres Escobar & Associates, best known for their work with The Shore Club Miami, the H Resort Beau Vallon Beach in Seychelles and The Ritz Carlton in Tianjin, China, the stylish boutique property will have a unique aesthetic mixing old world with a modern twist from street level to skyline. The guest rooms, which offer king and double accommodations, will feature luxury bedding, hand-made soaps and amenities curated by Beekman1802, and high-tech audio & visual room systems. The hotel will also have a fitness center, business center, pet-friendly accommodations and 24-hour concierge services. 

Created with a sustainable mindset, Aliz boasts a NYC Green Property Certification.  

For more information, visit www.alizhotel.com. Follow us at @alizhoteltimesquare  #BeAliz

About Aliz Hotel Times Square

Aliz Hotels is a new experiential, design-driven independent lifestyle brand making its signature debut this fall in New York City with its Times Square location. Aliz Hotel Times Square is owned by Aliz Group, LLC, a privately owned and operated property management, acquisition, and development company headquartered in New York City.  Managed by Crescent Hotels & Resorts, Aliz Hotel Times Square is also a member of Preferred Hotels & Resorts.

Contact: Gabrielle Santana

gsantana@ciicnews.com / 845.358.3920 x18

About Crescent Hotels & Resorts

Crescent Hotels & Resorts is an award winning, nationally recognized, top-3 operator of hotels and resorts. Crescent currently operates over 100 hotels, resorts & conference centers in the US and Canada. Crescent is one of the few elite management companies approved to operate upper- upscale and luxury hotels under the brand families of Marriott, Hilton, Hyatt and IHG. Crescent also operates a collection of legendary independent lifestyle hotels and resorts under the Latitudes Collection umbrella. Crescent’s clients include premiere REITs, private equity firms and major developers.  For more information, please visit http://www.crescenthotels.com/ & http://www.latitudesbycrescent.com/ or connect with Crescent on LinkedIn.

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