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New York, NY (October 14, 2015) – ALICE, the leading mobile service-on-demand enabler for the hospitality industry, announced today the launch of its partnership with Bttn, the creator of the Simplest Internet User Interface in the World. Working together, ALICE and Bttn bring a whole new level of instant, personalized services to the guests of boutique and high-end hotels and hospitality providers.

In addition to improving the guest experience with existing features of ALICE’s mobile request management platform, partners of ALICE can now deploy their very own branded bttns to expedite and simplify their service delivery.

From ordering a taxi, to requesting housekeeping, to needing assistance in a conference room, customers of hotels, condos, and workspaces often ask for a predictable set of services. Much like Amazon’s recently unveiled Dash Button – intended for Amazon customers who purchase the same set of essentials (detergent, diapers, macaroni and cheese) on a regular basis – ALICE’s bttn can be configured by clients to facilitate instantaneous service for their most frequently-placed requests.

Customers of ALICE’s partners already use ALICE’s app to quickly place all manner of requests – all seamlessly dispatched, tracked and managed by staff in ALICE’s fully integrated back-end. With branded bttns, ALICE now offers its partners a totally new level of service-on-demand. With a simple push of a physical button, customers will be able to request a very specific service in the most efficient way possible.

Harri Rautio, CEO of Bttn says: “I’m delighted to see how our physical interface to any Internet service further simplifies such a streamlined service-on-demand platform as ALICE, and brings even more convenience to hospitality providers’ customers repeatedly requiring certain services.”

“We were first inspired by Amazon’s Dash button,” says Alex Shashou, President of ALICE. “It was such a simple way to deliver anything that we knew we wanted to offer our partners the same possibilities. Then we found Bttn who was able to quickly deploy the branded buttons turn-key.”


ALICE ( has created the first mobile service-on-demand platform for the hospitality industry that empowers hotels and their staff to drive deeper, sustainable connections with guests using mobile technology, while increasing operational efficiency through a robust back-end task management and analytics platform.

Contact: Lola Feiger / 617.817.7251

About Bttn

The Button Corporation ( is the creator of the bttn, the Simplest Internet User Interface in the World. It brings the power of Internet-of-Everything to individuals, families, and businesses with its elegantly designed physical push button always connected to the internet. The Button Corporation/Bttn, Inc. is privately funded and based in Helsinki, Finland and New York City, U.S.

Contact: Jussi Mononen / 347.248.2363

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