State-of-the-art CRM platform will supply qualified data and additional revenue to client hotels
NEW YORK—March 2, 2016—Advantage Reserve LLC, a provider of direct revenue solutions exclusive to the hospitality industry, announced that it has developed a proprietary Customer Relationship Management platform to maintain and convert guest leads.
LUIS – Lead Utilization Information Solution was created to afford our partner hotels and us an additional opportunity to increase conversions and realize additional revenue for a hotel or resort. AR estimates that, based on the information that we have captured from our initial contact with a prospective guest, or information captured when an OTA guest calls to reconfirm, that we can convert an additional 10% of these leads into revenue dollars, at minimum.
We have the demographic information, contact information, and permission from the guest to reach out to them with future promotions, featured discounts and new availability. Let us explain:
- We’ve taken a call for a possible reservation or an OTA reconfirmation
- We were unable to convert the call despite our best efforts
- We’ve established a rapport with the caller
- We’ve gathered demographic, personal preference and follow-up contact information
What do we do with this information? Therein lie our solutions!
LUIS Data After speaking with prospective guests contacting your property, we have gathered valuable data including names, email addresses, phones, potential travel dates and habits, reasons for travel, interests and preferences. We can aggregate this data and deliver it to our partner hotels in a variety of ways and formats either on-demand or at specified regular intervals. A properties in-house Sales and Marketing team can work with it to maximize its revenue potential.
LUIS 2nd Chance Connect Utilizing the data we have gathered from callers to your property, we can reach out to non-converted guests in an effort to secure the conversion via a second chance email connection and/or phone call. These have the potential of being converted into direct revenue and increase profits.
LUIS Targeted Marketing The possibilities are endless! Utilizing the data we have gathered from prospective guests, we directly target these qualified leads and extend personalized offers and promotions designed to your specifications. AR’s direct marketing team has significant experience creating targeted direct contact campaigns. These campaigns will focus on property identity, product availability and creativity above all. This offering will be customized in conjunction with your in-house sales and marketing team to deliver results and satisfy need periods.
“We are excited about these new offerings for our current partner hotels and for future clients as well,” states Robert Wilson CHA, President of Advantage Reserve. “The dominance of the OTA’s in the hotel industry has become even more pronounced recently due to their consolidation. We developed LUIS to help independent hotels increase direct bookings and subsequently reduce the cost associated with an OTA and increase direct loyalty from the guest.”