Accor has signed an agreement with Panthers Group for a new five-star Pullman hotel at the Penrith Panthers precinct in Western Sydney.

The upper upscale 153-room Pullman Sydney Penrith hotel, which is slated to open in the fourth quarter of 2023, forms part of Panthers Group’s landmark transformation of the Penrith Panthers precinct to create a new state-of-the-art business and entertainment destination.

The hotel is adjoined to the new 1,250 square metre Western Sydney Conference Centre (WSCC), which remains on track to open in Q4 2023 too, and will boast a range of onsite facilities, including a restaurant and bar with private dining rooms, along with a ground-floor café.

Pullman Sydney Penrith will service the WSCC, which will host trade shows, exhibitions, seated functions for up to 1,000 people, along with other major events.

Panthers Group Chief Executive Officer, Brian Fletcher, said: “Pullman Sydney Penrith will be a welcome addition to Western Sydney’s tourism offering and builds upon the existing and upcoming new amenities within the Panthers precinct and the wider Penrith locale. It is part of our ongoing commitment to deliver world-class facilities to the local community. This development will enhance Penrith’s reputation as a world-class event and tourism destination.”

The City of Penrith is on the precipice of a significant tourism boom, with additional major infrastructure works underway to further enhance the destination, including the upcoming Western Sydney International Airport just a 30 minute drive away (set to open in 2026).

Accor Pacific Chief Executive Officer, Sarah Derry, said: “We are thrilled to partner with the Panthers Group to deliver Pullman Sydney Penrith. Western Sydney is widely renowned as the engine room of Sydney and we are incredibly proud of our thriving hotels and incredible teams here.

“Pullman Sydney Penrith will offer leisure and business travellers memorable guest experiences and superb facilities and, once open, this hotel will quickly become the leading accommodation choice in Penrith.

Sport plays a crucial role in Australian culture and, by tourism and sporting organisations working together, our guests have the ability to enjoy incredible experiences and service.

This landmark new hotel announcement is off the back of Accor’s seven year deal for the naming rights of Accor Stadium at Sydney’s Olympic Park, which delivers incredible experiences for ALL – Accor Live Limitless loyalty members, owners and clients.

Located at the foot of the Blue Mountains, Pullman Sydney Penrith is perfectly positioned at the gateway to Western Sydney. In the City of Penrith, Accor also operates Mercure Penrith, which is located adjacent to the Penrith Panthers precinct.

Pullman is one of Australia’s most desired and sustainably-minded premium hotel brands with 18 hotels and resorts in key metropolitan and leisure destinations, and with more in the pipeline. The Pullman brand is known for its energy, distinctiveness and unique character, offering a diverse guest experience for every type of traveller.

From luxury to economy, Accor has more than 350 hotels, resorts and apartments to choose from in Australia, including international brands such as Sofitel, MGallery, Art Series, Pullman, Swissôtel, Mövenpick, Grand Mercure, Peppers, The Sebel, Mantra, Novotel, Mercure, Tribe, BreakFree, ibis, ibis Styles and ibis Budget.