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Toronto, February 22, 2019 – Accor announced the continued expansion of its luxury portfolio in the North and Central American region with the introduction of the vibrant and playful SO/ Hotels & Resorts luxury brand in Los Cabos, Mexico. Slated to open at the end of 2021, SO/ Los Cabos Hotel & Residences will be an exciting, fashionable and luxurious new beachfront hotel and residential address located on the renowned Baja California Peninsula on the Pacific Coast of Mexico.

The first SO/ property in Mexico, and the second in the region, the avant-garde hotel & residences will boast stylish interiors and décor combined with exceptionable signature services, lively social events, entertainment and unique experiences in a prime setting on the outskirts of San Jose del Cabo, an area well known for dramatic desert scenery and majestic ocean views.

“We are proud to expand SO/ Hotels & Resorts in our region and bring our unconventional and exclusive luxury lifestyle brand to Mexico,” said Chris Cahill, Deputy Chief Executive Officer, Accor. “SO/ Los Cabos Hotel & Residences will introduce an incredibly bold and exhilarating energy to the Baja California Peninsula, blending the brand’s audacious luxury and services with the heart and soul of the destination. The property will most certainly become an exciting addition to Los Cabos, appealing to chic international luxury travelers and stylish locals.”

Daring design is at the heart of the brand, and like all other SO/ properties around the world, SO/ Los Cabos Hotel & Residences will be brought to life by a celebrated fashion designer that will lend their artistic vision to the property. Ideally situated on 7.5 acres of pristine beachfront, the property will be a glamorous and vibrant sanctuary comprised of 200 chic hotel guest rooms and 36 luxury residences with sweeping beach and ocean vistas.

SO/ Los Cabos Hotel & Residences will offer an impressive rooftop experience, including two modern restaurants that will serve innovative Mexican gastronomy; a trendy lounge with outstanding ocean views, surrounded by five swimming pools; and striking outdoor event spaces with floor-to-ceiling glass windows. The hotel will also feature 7,500 square-feet of flexible indoor and outdoor function space; a SO/ SPA offering bespoke treatments inspired by Mexican beauty rituals; access to an 18-hole Nicklaus Design golf course adjacent to the property; and a SO/ FIT fitness center including a striking glass-bottom pool. 

With fashionable properties located in select high-energy and dynamic destinations worldwide, SO/ Hotels & Resorts is one of the fastest growing lifestyle brands in Accor’s luxury portfolio. In addition to the upcoming openings of SO/ Havana Paseo del Prado in Havana, Cuba (2020) and SO/ Los Cabos Hotel & Residences (2021) in the North & Central American region, the brand will soon unveil hotels in dynamic and desirable locations worldwide including Kuala Lumpur (2020), Samui (2020) and Jakarta (2021.) These additions will expand an eclectic SO/ portfolio which already includes two stunning properties in Thailand, SO/ Bangkok & SO/ Hua Hin,as well as SO/ Mauritius, SO/ Singapore and recently opened properties including SO/ Berlin Das Stue, SO/ Vienna and SO/ St. Petersburg

About SO/

SO/ Hotels & Resorts is so vivid, expressive and bursting with local energy that even the most adventurous travelers will be fascinated and entertained. A dynamic player on the global hotel scene, the SO/ brand surprises with a playful and distinctly rebellious interpretation of luxury that includes avant-garde design, a passion for fashion, trendy beats, ‘Just Say SO’ service, and buzzing destination bars and events. Originally created as an exclusive label of Sofitel, the SO/ brand can now be found in socially vibrant destinations such as Berlin, Mauritius, Bangkok, St. Petersburg and Singapore. SO/ hotels are places to be and to be seen, thrilling guests with fashionable and entertaining social experiences that capture the vivacity and vibe of the locale. SO/ Hotels & Resorts is part of Accor, a world-leading travel and lifestyle group which invites travelers to feel welcome at more than 4,600 hotels, resorts and residences, along with some 10,000 of the finest private homes around the globe. sofitel.com.

About ACCOR

Accor is a world-leading augmented hospitality group offering unique and meaningful experiences in almost 4,800 hotels, resorts, and residences across 100 countries. With an unrivalled portfolio of brands from luxury to economy, Accor has been providing hospitality savoir-faire for more than 50 years.
Beyond accommodations, Accor enables new ways to live, work, and play with Food & Beverage, nightlife, wellbeing, and co-working brands. To drive business performance, Accor’s portfolio of business accelerators amplifies hospitality distribution, operations, and experiences. Guests have access to one of the world’s most attractive hotel loyalty programs.
Accor is deeply committed to sustainable value creation and plays an active role in giving back to planet and community. Planet 21 – Acting Here endeavors to act for “positive hospitality”, while Accor Solidarity, the endowment fund, empowers disadvantaged people through professional training and access to employment.
Accor SA is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACRFY) in the United States. For more information visit accor.com. Or become a fan and follow us on Twitter and Facebook.

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