Close

Cart

Total $0.00

Checkout

The Blackstone, a historic Chicago property, was looking to revive their online presence and communicate a luxurious experience through a new website. As a new addition to the Autograph Collection, they were in need of an online identity as unique and stunning as their hotel. The Blackstone teamed up with HEBS Digital to create a superior, revenue-driving website that showcases all of the exceptional features of this breathtaking property.

The new responsive website includes:

  • Rooms Showcase Module to show off the lavish guest rooms and iconic suites with mesmerizing views of Lake Michigan and Grant Park.
     
  • Press Room Module for website visitors to browse through the latest news and articles and read guest reviews.
     
  • A custom Wedding Page which allows the Blackstone to distinguish their multiple venue spaces and wedding services.
     
  • A custom History Timeline to tell the unique story of The Blackstone and how it has evolved into one of the most admired hotels in Chicago.
     

The Blackstone’s fully responsive website follows many current design and content trends. Streamlined visual navigation, minimalist design, and visual cards work together to create a compelling story seamlessly across devices. With the knowledge of these trends and through the thorough study of the hotel’s brand guidelines, HEBS Digital crafted a website that is not only visually captivating, but also revenue focused.

Powering this modern in design and its merchandising capabilities is HEBS Digital’s award-winning, proprietary smartCMS® Website Technology Platform. The smartCMS® drives direct bookings via its more than 30 revenue-generating modules and has deep connectivity with the hotel’s Marriott booking engine.

Take a look at The Blackstone’s new website, and click here to view more cutting-edge websites built and designed by HEBS Digital.

About HEBS Digital

Founded in 2001, the firm is headquartered in New York City and has global offices in Las Vegas, London, Europe, Singapore and Auckland. Through its Smart Guest Acquisition Suite, including the smartCMS®, Smart Personalization Engine, Smart Data Marketing, and full-stack digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase lifetime value of guests.

Part of Hotel360 Technologies, HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, are the creators of the hospitality industry’s first Fully-Integrated 360-Degree Guest Engagement & Acquisition Platform.

A diverse client portfolio of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices across the globe are all benefiting from HEBS Digital’s direct online channel strategy and digital marketing expertise.

HEBS Digital’s technology, website design and digital marketing services have won more than 400 prestigious industry awards, including World Travel Awards, HSMAI Adrian Awards, Stevie Awards (American Business Awards), Travel Weekly’s Magellan Awards, and more.

The HEBS Digital team is comprised of thought leaders, a diverse team of experts comprised of over 33 nationalities speaking over 22 languages. Contact HeBS Digital’s consultants at 1 (800) 649-5076 (North America), +44 (0) 7730 779 213 (London), +64 (0) 9 889 8489 (Australia, New Zealand, South Pacific), +65 9005 1589 (Asia), or success@hebsdigital.com.

Website
Facebook
Twitter
LinkedIn
Google+

Contact: Mariana Mechoso Safer

mariana@hebsdigital.com / (212) 752-8186

Related News

Debunking the Impact of Blockchain on Hotel Distribution

Sage Hospitality Appoints Caryn Granzow as Director of Sales and Marketing

Coffee Chat: Pure Salt & HEBS Digital

NextGuest Technologies to Showcase Fully Integrated Guest Acquisition, Engagement, and Retention Platform at HITEC Houston

HEBS Digital's smartCMS® Wins a Stevie® Award for The Fifth Consecutive Year at the 2018 American Business Awards®

Coming Soon to Your Hotel: The Integrated Revenue Generation Team

How to Use the Google Ecosystem to Get Your Hotel's Digital Strategy on Point

What TripAdvisor’s New Sponsored Placements Ad Format Means for Hoteliers

Now Available for Download: HEBS Digital’s GDPR Whitepaper

Now Available for Download: HEBStrategy Q2 2018 Hotel Digital Marketing, Technology, and Trends Whitepaper

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: April Edition

Top Concerns Hotels Need to Know About the GDPR and How to Prepare Your Action Plan

Is Your Hotel Booking Engine Destroying Your Profitability?

Voice Search and Digital Voice Assistants: The Next Big Thing in Hotel Distribution and Marketing Background

From Dreaming to Booking Part V: The Experiencing Phase How to Capitalize on the Experiencing Phase of the Travel Planning Journey

NextGuest Technologies and HEBS Digital Names Peter Seidenberg as its Chief Executive Officer

Sage Hospitality Appoints Pierre-Louis Giacotto as General Manager of The Blackstone

From Dreaming to Booking Part IV: The Booking Phase - How to Capitalize on the Booking Phase of the Travel Planning Journey

Top 5 Things You Need to Know Now in Hotel Digital Marketing: March Edition

From Dreaming to Booking Part III: The Planning Phase - How to Capitalize on the Planning Phase of the Travel Planning Journey

All News »

Please login or register to post a comment.