A 2015 Opening Planned for 188-key Aloft New Orleans Downtown Transforming an Historic Building
March 3, 2014 7:47am
March 03, 2014 - STAMFORD, Conn. - Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) today announced that its leading-edge Aloft brand will debut in New Orleans in 2015, following the completion of an adaptive re-use project. The historic building, located at 225 Baronne Street, will be transformed into a sleek new Aloft Hotel in the city’s central business district. Owned by 225 Baronne Complex LLC, an entity of HRI Properties, and managed by HRI Lodging, Aloft New Orleans Downtown will feature 188 spacious, loft-like rooms, forward-thinking technology and a lively, social atmosphere.
“The energy of Aloft is a perfect match for the vibrant city of New Orleans, offering travelers the opportunity to enjoy modern design and innovative programming right at the heart of the city,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. “The brand is enjoying phenomenal growth, fueled by the enthusiasm of savvy travelers in markets across the globe.”
Built in 1962, the 30-story building and an adjacent lot will be converted into a mixed-use complex anchored by the new Aloft Hotel. Walking distance to numerous offices and restaurants, Aloft New Orleans Downtown will offer convenient access to the jazz clubs, bars, and boutiques in the famed French Quarter and the Mercedes Benz Superdome.
The hotel’s signature W XYZSM bar will offer a perfect place for guests to enjoy a refreshing cocktail and catch up-and-coming music acts that are part of Aloft’s signature Live at Aloft Hotels events that take place around the world. Additional facilities will include an outdoor Splash pool, 24-hour fitness center and 2,500 square feet of flexible meeting space, ideal for both business meetings and social gatherings.
“Aloft New Orleans Downtown will build on the brand’s success with adaptive re-use projects in markets across North America,” said Allison Reid, Senior Vice President of North America Development, Starwood Hotels & Resorts Worldwide, Inc. “Delivering urban design and leading-edge technology all in a social atmosphere, Aloft is resonating with the next generation of travelers across the globe and capturing the interest of owners and developers looking to re-imagine existing buildings.”
Aloft New Orleans Downtown follows several other successful adaptive re-use projects including Aloft Orlando Downtown, Aloft Tulsa Downtown, Aloft Miami-Brickell and the award-winning Aloft Dallas Downtown. Aloft will complete two additional adaptive re-use projects this year – Aloft Detroit and Aloft Tampa Downtown.
Aloft’s innovative and exclusive initiatives set it apart. Aloft recently announced that select properties will roll out Keyless Check-In, allowing guests to use their smartphones to check in to the hotel and open their guestroom door. This follows on the heels of Smart Check-In, the first mobile check-in using RFID technology to truly bypass the front desk available at 14 Aloft properties. In addition, Aloft has an exclusive design partnership with Design Within Reach (DWR), and its W XYZ(SM) bars offer live, free access to local emerging artists as well as some of the hottest bands with Live at Aloft Hotels programming.
Tags: aloft new orleans downtown,
225 baronne complex,
Contact: Starwood Hotels & Resorts - Amy Rosen
HRI Lodging Appoints Dennis Park as New Director of Sales and Marketing at Holston House in Nashville
HRI Properties Completes Property-Wide Renovation and Rebranding of Portland's River's Edge Hotel
HRI Lodging Unveils Holston House in Nashville's Historic 1920s-Era James Robertson Hotel Building
HRI Properties Breaks Ground on Dual-Branded Hyatt Place and Hyatt House Development Project in Downtown Indianapolis
HRI Properties Set for December Debut of the 191-Room Holston House Opening as Part of Hyatt's Unbound Collection in Nashville
HRI Properties, in Partnership with Realen Properties, Redeveloping the Iconic Liberty Title Building in Philadelphia into a 179-key Aloft Hotel
HRI Lodging Names Paige Carlson Director of Sales for River's Edge Hotel & Spa
HRI Lodging Assumes Management of Scottsdale Inn with $12 Million Renovation Planned
HRI Lodging Appoints Brad Barnett Senior Vice President of Sales and Marketing
HRI Properties to Convert Nashville's James Robertson Building to 191-Room Hotel Joining The Unbound Collection by Hyatt
Aloft New Orleans Downtown Appoints Steffanie Arnold as Director of Sales
HRI Properties Projects April Completion for New 207-Key Homewood Suites by Hilton in New Orleans' French Quarter
HRI Properties Opens Embassy Suites Minneapolis Downtown Following Renovation of Historic Plymouth Building
HRI Properties Acquires 229-Suite DoubleTree by Hilton Hotel Minneapolis; Renovation Planned
Aloft Introduces Groundbreaking New In-Room Streaming Services
HRI Lodging Names Don Cook General Manager and Richard Fischer Director of Sales for New Embassy Suites Minneapolis
HRI Lodging Names Heather McGuire as New Director of Sales for River's Edge Hotel & Spa in Portland
HRI Lodging Names Julianna Viertel as Director of Sales & Marketing for Hilton Garden Inn Downtown Dallas
HRI Lodging Appoints Marianne McConathy-Nelson as General Manager of Hilton Shreveport
Tom Leonhard Named CEO of HRI Properties, LLC
Please login or register to post a comment.