5 Ways AI Is Transforming Hotel Marketing
November 22, 2017 1:17pm
Artificial intelligence is enabling the hotel industry to do incredible things. From creating hyper personalized guest experiences to identifying unrecognized revenue opportunities, AI empowers innovation and growth by distilling information and deducing patterns into actionable insights.
At Cendyn, we help hotels apply this technology to the far corners of their organizations. With an AI foundation, hotel marketers can make better decisions, faster, even automatically, for the betterment of guests and the business. As such, here are seven ways we’re seeing AI transform hotel marketing:
Data has shifted the foundation of the hotel industry. Managers can now segment guest profiles to infinite degrees, creating a comprehensive picture of who’s staying at their properties. Managers can also track guest habits, interests, preferences and any unrecognized revenue opportunities or paths to stronger brand loyalty –– it’s all in the data.
Adaptive upsell offerings
Understanding a guest’s preferences and buying patterns is not unlike predicting a stock price. Artificial intelligence engines not only unlock the future with past data, but create feedback loops so those improvements always build on themselves.
No more courting attention with shotgun-approach emails, ads and commercials. Marketers are shifting from a pattern of interruption to weaving offers and touchpoints into the guest’s life on and off property.
Constantly evolving segmentation
Each step of the guest lifecycle contains finely-tuned datapoints; reason for travel, booking date, date of last stay, amenity preferences, activity preferences, dining habits, total spend, not to mention personal datapoints like email, address, birthdate, education, income, job title, primary language and marital status –– even listing them all feels overwhelming. But these pieces fit into one constantly changing puzzle that intelligence algorithms analyze with ease.
Enhanced guest profiles
Guest data must go far beyond email, age and address. Central data intelligence warehouses can weave disparate databases and create a “Single Version of Truth,” which includes guest history, value, preferences, behavior, satisfaction, and intent.
Hotel systems for property management (PMS), point of sale (POS), central reservations (CRS), call center, food & beverage, and spa all contain the data to improve guest experiences and build loyalty.
Customization across the guest experience
Take the confirmation email, a baseline practice for any hotel. Customization is key. “Thanks for your reservation, John. We look forward to seeing you.” But with artificial intelligence engines understanding John’s history, the next time he makes a reservation –– without human intervention –– that email can read, “Thanks for staying with us again, John. We reserved you a room facing the pool. Click here if you’d like to book a discounted massage at the spa,” and contain images most relevant to John’s lifestyle.
Interested in learning how Cendyn’s hospitality marketing solutions can help you succeed? Schedule a demo and free business consultation today.
digital hotel marketing
Cendyn is a cloud-based software and services provider that develops integrated technology platforms for driving sales and marketing performance in the travel and hospitality industry. The Cendyn Hospitality Cloud offers the most complete set of innovative software and services in the industry, covering hotel marketing, guest engagement, group sales, and event management. With offices in Boca Raton, Atlanta, Boston, San Diego, Toronto, Whistler, London, Munich and Singapore, Cendyn proudly serves more than 30,000 clients in 143 countries with enterprise spend levels in excess of $1 billion. For more information on Cendyn, visit www.cendyn.com.
Contact: Michael Bennett
Use Actual Intelligence to Expand Revenue Potential Throughout the Guest Journey
Hit the OTAs With a Rebound: 5 Direct Booking Strategies for Hotels
Cendyn Nominated for Two World Travel Awards 2018 Across Three Regions
How Artificial Intelligence In Hospitality Can Impact Operational Dynamics Positively?
The Top 5 Things You Need to Know Now in Hotel Digital Marketing: April Edition
Intelity to Host Voice Technology Webinar
The Set Hotels Joins Cendyn
Hotel Marketing to Millennials
Are You Marketing to Your Guests’ Five Senses?
Breakthrough Search Advice for Tourism Operators in an Age of Artificial Intelligence
A Hotel Marketer's Guide to CRM
For Successful Marketing, Content Is King
From Dreaming to Booking Part II: How to Capitalize on the Dreaming Phase of the Travel Planning Journey
Sabre Teams up With Cendyn to Enhance the SynXis Platform With Advanced CRM Capabilities
TravelClick Launches Artificial Intelligence-Powered Campaign Advisor
How Artificial Intelligence Is Changing the Game for the Hotel Industry
New Study Finds Hoteliers Fear Robot-Run Future Yet Believe AI is Key to Guest Personalization
A Hotelier's Guide to the Top Social Platforms in Asia-Pacific
Tambourine Shares - It's Valentine's Day: What Are Hotel Marketers Loving?
The Best Western River North Hotel Sees 300% Increase in Revenue with New Progressive Web App
Please login or register to post a comment.