3 Ways Your Independent Hotel Can Go From Good to Great
March 7, 2017 10:59pm
The rise of millennial travelers has had drastic implications of the landscape of hospitality. No longer do the evolved chains hold all the aces when it comes to attracting guests from around the world – millennials are after experiences, and will choose even an independent property if it can guarantee them a great stay. However, they still do expect a minimum standard of service.
The writing is on the wall – make sure your independent hotel can meet these modest requirements and you’re on your way to establishing your property’s long term future.
Fortunately for hoteliers, the onset of cloud computing has opened the floodgates to technology adoption. With service providers investing in all the infrastructure and hosting the software in off-shore servers, owners today have the opportunity to drastically cut down on their investments and pay on a monthly basis for just the software.
However, it’s important that you invest in the right areas.
Prioritize the guest experience
Providing guests with an unforgettable experience is the key ingredient to building a successful hotel business today. By engaging guests properly, your hotel can leave a lasting impression on them that leads to so much more than just a positive review. Personalization of the guest experience is a powerful tool today – millennials love personalization. With a cloud-based property management system, all your reservation details are recorded in the server, enabling you to replicate a guest’s preferences when they come back to your property. Additionally, personal information regarding say their anniversary or birthday can be leveraged to provide them with a pleasant surprise. This isn’t very expensive to do, and the long term advantage of acquiring a loyal customer trumps any negligible costs.
Your hotel doesn’t need to be huge and luxurious, if it makes guests feel special, you’ve already covered the most important aspect of your business!
Make life easier for your employees
With so many manual tasks being carried out in a property, human errors are always an inevitability. However, a property management system significantly decreases this possibility by automating core functions are the hotel. Not only does this put less pressure on your staff, it also frees up more time for them to better manage their tasks for the day. In turn, this also allows them to better attend to guests. In an industry where turnover numbers are not pretty, anything that can be done to slow the revolving door can have a major impact on a hotel’s training and hiring costs. Moreover, creating a happier work culture also manifests itself in the work your staff do.
When looking to invest in a property management system, look for one that offers included house-keeping and POS modules. These allow you to track staff activities and delegate tasks based on staff responsibilities, enabling managers to get a better idea of each employee’s daily capacity.
Take TripAdvisor reviews seriously
It doesn’t matter if your hotel has a presence on all the top OTAs around the world – if there aren’t enough positive reviews, guests will always be wary. Reviews are a major factor in driving conversions for your hotel. Additionally, the extra demand generated by a high review score gives your property the authority to increase prices. Review collection can be challenging, especially considering the number of guests who check-in and out of a property on a monthly basis. However, by investing in a PMS that integrates to a review collection tool, you can automate this process. TripAdvisor’s Review Express tool offers hoteliers the opportunity to remind guests to leave a review after they check-out of the hotel – the tool will systematically send periodic emails reminding the guest to leave a review.
Review collection is not an overnight process, it can take weeks to months but the long-term benefits are certainly worth it.
In today’s digital age, history and prestige count for little in a hotel’s global competitiveness. While the older properties do have deeper budgets, they don’t always have the guest’s attention. It’s easy to overdo technology too – as we’re seeing with certain high-end brands experimenting with gimmicky front-desk robots and machine butlers. At the end of the day, hospitality has always involved a certain level of human connection.
What’s important is that your property keeps up to date with the pace of the industry and mindset of travelers today. Millennials are willing to give any hotel that’s good enough a chance – and that hotel could just as easily be yours!
If you’re looking to invest in a complete, all-round property management system, why not give Hotelogix a try? The free trial takes less than a minute to get started with!
Tags: hotel property management system,
property management software,
hotel management software,
cloud based property management system
Hotelogix is a unique, cloud-based, end-to-end, hospitality technology solution, built to seamlessly manage hotels, resorts, serviced apartments or multi-location hotel chains, by providing a single window to manage all hotel operations and bookings (online and offline). Hotelogix is currently used by properties in 100+ countries.
Contact: Avinash Udayakumar
KEYPR Launches KEYPR TV, the Most Advanced Casting Solution in Hospitality
Cloud5 Partners With Routier to Add Customized Engagement Software to Its Communications Platform
Angie Hospitality and INTEREL Collaborate to Drive Voice-based Guest Room ControlsB
Guest Facing Chat and Task Management All-In-One at HITEC Houston With Guestware
Koridor Announces New Hotel Room Self-Selection Platform: MyRoom
Cloud5 Introduces the Hospitality Dashboard Experience (HDX) at HITEC 2018 Booth #2519
Maestro PMS Continues to Lead the Way in Innovation; Makes Guest Engagement Top Priority at HITEC
3 Key Themes to Watch at HITEC 2018
Mews Raises €6M to Advance Hotel Automation and Enhance Customer Experience
Headspace and KEYPR Partner to Deliver Guided Meditation App to Hotels
"Maestro PMS Is at The Heart of Our Business" Guest Preference and Stay History Across Multiple Modules Drives Personalized Service, Increases Staff Productivity
The Shared Hotel Room
Scribd and KEYPR Partner to Deliver Digital Library to Hotels
KEYPR and Dow Jones Partner to Deliver The Wall Street Journal to Hotels
Considering Going Paperless? Maestro PMS Encourages Sustainable Processes With Mobile Check-In and Check-Out
Please Use the “F” Word!!
Washington Court Selects KEYPR as Exclusive Guest Experience Technology Partner
Guests Take Mobile Control of Their Journey With Maestro PMS Pre Check-In, Privacy Options, and Amenity Requests
Intelity Solutions Helping Hotels Achieve Higher AAA Diamond Ratings
Factors Driving Hotel Wellness, Asset Management and Revenue
Please login or register to post a comment.