Some in the hospitality industry may think that the voice channel is dying. The truth is, it just looks different. Many of these same people thought GDS would go away, too!
Your voice channel’s margin averages 85% flow through — far higher than any 3rd party you do business with and you control the channel on your own terms!
If you ask the smartest retailers in the world, like Zappos and L.L. Bean for instance, they will tell you that the voice channel is a cornerstone to their capture of wallet share, upsell and loyalty.
As you think through your 2017 leisure revenue growth strategies, defining your conversion, REVPAR and distribution goals, our team put together a few questions to help you think differently about how to leverage your voice channel.
If you want to explore a voice channel optimization plan or it is time for training and team development that drives 5 points of conversion within 90 days, please reach out to [email protected] to talk it through.