Louisville, KY (June 17, 2019) – 21c Museum Hotels, the award-winning Louisville-based boutique hotel, contemporary art museum and restaurant group, announced today the appointment of Jeff Tomczek as Vice President of Brand Marketing and Sales. In this role, Jeff will be responsible for overseeing brand marketing, corporate sales, communications and revenue management, working closely with both corporate and property teams.

Prior to joining 21c, Jeff served as Vice President of Brands & Marketing for Two Roads Hospitality, managing Thompson Hotels, JdV Hotels, tommie Hotels and THR corporate. He has held a number of leadership roles on agency and in-house teams, spanning North America and Europe. Jeff’s marketing experience runs the gamut from healthcare and hospitality to retail and packaged goods, with clients including; Boston Scientific, Medtronic, Coca-Cola, MTV Networks, Red Bull, Luxottica, Timex, Sony, and Joie de Vivre Hotels, amongst others.

“We’re delighted to welcome Jeff to our team,” said Craig Greenberg, CEO and President of 21c Museum Hotels. “21c is a unique brand, pushing the boundaries of both the museum and hospitality worlds. Jeff’s breadth of skills, creative vision and experience will help to provide support for our existing successes, and influence new, dynamic initiatives as we move through our next phase of growth.”

Jeff has lived and worked in New York for the past 11 years, and will relocate to Louisville in late June, based in 21c’s corporate office. Jeff is a graduate of the University of Minnesota, an active volunteer for causes assisting underprivileged youth, urban rehabilitation, cancer survivorship, and currently serves as an advisory board member at Memorial Sloan-Kettering.