HUNTSVILLE, Ala. – June 3, 2021 – 106 Jefferson, a Curio Collection hotel by Hilton, managed by Valor Hospitality Partners announced today the appointment of Hugo Reyes Duran as general manager and Mary Beth Lewis as director of sales and marketing. The 115-room upscale boutique hotel will offer an exceptional hotel experience rooted in the spirit of the community with a look and feel harkening back to the era of the space race that lifted the community to new heights.

As general manager, Reyes Duran will oversee all aspects of the hotel’s opening process, as well as day-to-day operations, guest relations and staff management. A seasoned industry veteran, Reyes brings nearly two decades of exemplary hospitality and managerial experience to the property. Prior to joining the 106 Jefferson team, Reyes held leadership positions at several premier brands including Fairmont Hotels & Resorts, Four Seasons Hotels & Resorts, Starwood and Gran Melia. With a passion for the hospitality industry, he strives to make a positive impact in the lives of his guests and provide them with unforgettable experiences.

“I’m excited to be a part of the team that will bring this one-of-a-kind property to the community of Huntsville and am eager to welcome both locals and travelers this summer,” said Hugo Reyes Duran, general manager at 106 Jefferson. “I look forward to drawing upon my past experience and the spirit of the community to cultivate a unique guest experience.”

As director of sales and marketing, Lewis will lead the sales and marketing team with a strong focus on client and community engagement, guest services touch points and profitability. As a Huntsville resident, Lewis brings more than three decades of experience to the 106 Jefferson team, with a focus on delivering memorable guest experiences, sales and marketing and food and beverage service management. Lewis has worked in a variety of hotels from boutique to large resort properties including independent, Marriott and Hilton Brands and possesses a multi-dimensional perspective and understanding of the everchanging needs of her customers.

“I am thrilled to open the doors to 106 Jefferson and welcome our community and travelers into a space we have carefully crafted to feel like a home away from home,” said Mary Beth Lewis, director of sales and marketing for 106 Jefferson. “I’m looking forward to working closely with Hugo and the greater team to continually surprise and delight guests at Huntsville’s first luxury boutique hotel.”

Offering over 2,000 square feet of meeting and event space, 106 Jefferson will be ideal for intimate weddings, corporate events and social gatherings. The property will feature the Century Ballroom, a fully customizable space, indulging planners and guests in a unique event experience.

106 Jefferson will be located at 106 Jefferson Street South, Huntsville, Alabama, just 13 miles away from Huntsville International airport, minutes away from Oakwood, Alabama A&M and UAH Universities and easy access to Interstate 565.

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