10 Most Influential Hospitality Trends and Insights to Start 2018
January 8, 2018 12:54pm
Jump start the year with our round up of the top trends and insights shaping the hospitality industry right now.
1. The hotel industry's automated future
Each step of the guest lifecycle contains finely-tuned datapoints; reason for travel, booking date, date of last stay, amenity preferences, activity preferences, dining habits, total spend – even listing them all feels overwhelming. But these pieces fit into one constantly changing puzzle that intelligence algorithms analyze with ease.
2. Definitive guide to hotel digital marketing
Major changes in the hospitality industry and the constant evolution of digital marketing have created a demand for a truly definitive guide to hotel digital marketing. In this new report, you’ll learn best practices and ideas, hear from top industry experts and see how leading brands stay on top in a competitive landscape.
3. 5 ways AI is transforming hotel marketing
Artificial intelligence is enabling the hotel industry to do incredible things. From creating hyper personalized guest experiences to identifying unrecognized revenue opportunities. Our blog looks at how AI can empower innovation and growth by distilling information and deducing patterns into actionable insights.
4. How to combat OTAs and drive direct hotel bookings
Hotels must figure out how to compete for direct bookings while still maximizing the distribution potential of the OTA channel. The answer is building an effective marketing strategy that ensures your hotel gets its fair share of direct bookings, rewards brand loyalty and converts the right guests.
5. Digital marketing plan & budget guide
One of the most important services we provide for hotels at Cendyn is preparing a yearly digital marketing plan and budget. The whole process includes a significant amount of data, analytics, and research. In this guide, we offer insight on the most important factors to consider when creating your annual plan.
6. Enhancing loyalty: best practices for CRM
Created in conjunction with Skift, this report takes a deep dive into the technology and trends driving CRM and Loyalty specifically in the Asia-Pacific region spanning the important economies of China and Japan, through the hospitality heartland of Southeast Asia, down to the developed market of Australia.
7. Key trends shaping hospitality in 2018
The evolving nature of the guest experience and keeping up with guests’ needs and expectations is a huge focus for the hospitality industry at the moment. For a hotel, managing the customer relationship is one of the most critical elements of gaining and increasing loyalty, and yet can be the most difficult for hotels to master, as customers interact with them via a burgeoning number of contact points: email, mobile, social media, at the front desk and throughout the hotel property.
8. The importance of connectivity in the hospitality industry
The future of the industry is evolving further with more open integrations between technology platforms and a higher flow of data between platforms. From this we’ll see an increase in learned automation and intelligence that can deliver more of the right messages, at the right time through the right channel. Whatever those channels may be.
9. Journey to loyalty: personalizing the guest experience
Hotels and their amenities are designed to provide guests with a truly unique experience, and your hospitality marketing should do the same. With the advancement of Hotel CRM and digital technology, it is now possible to create meaningful interactions throughout the entire guest journey, starting at pre-arrival and continuing post-stay through the loyalty loop.
10. 9 steps to a successful hotel CRM implementation
Deploying a CRM is a big change for any organization. It takes vision and endurance to align systems and teams. So, how do you manage the process, integrate data sources and deliver a single point of truth? It’s a bit like putting a puzzle together. Our step-by-step guide takes the guesswork out of a successful CRM implementation.
Interested in working with Cendyn? Contact us today for a personalized demo and business consultation.
Cendyn is a cloud-based software and services provider that develops integrated technology platforms for driving sales and marketing performance in the travel and hospitality industry. The Cendyn Hospitality Cloud offers the most complete set of innovative software and services in the industry, covering hotel marketing, guest engagement, group sales, and event management. With offices in Boca Raton, Atlanta, Boston, San Diego, Toronto, Whistler, London, Munich and Singapore, Cendyn proudly serves more than 30,000 clients in 143 countries with enterprise spend levels in excess of $1 billion. For more information on Cendyn, visit www.cendyn.com.
Contact: Michael Bennett
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