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Tag : wine as a marketing tool

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The ROI of Exceeding Guest Expectations

December 18, 2018

By Adam Hoydysh, Vice President of Hotel Sales at Plum When we speak to modern guest expectations, a number of considerations come to mind. The mobile...

100-Point Wines As A Marketing Tool

November 11, 2015

By Larry Mogelonsky, MBA, P. Eng, (www.lma.com) When it comes to wine, numbers are important. Those who are aficionados understand ratings issued by Wine...

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