Wine As A Marketing Tool
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The ROI of Exceeding Guest Expectations
December 18, 2018
By Adam Hoydysh, Vice President of Hotel Sales at Plum
When we speak to modern guest expectations, a number of considerations come to mind. The mobile...
100-Point Wines As A Marketing Tool
November 11, 2015
By Larry Mogelonsky, MBA, P. Eng, (www.lma.com)
When it comes to wine, numbers are important. Those who are aficionados understand ratings issued by Wine...