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Tag : traveltripper

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The State of SEO in 2018: What Hotels Need to Know

May 17, 2018

By Matt Tutt Organic search is a field that is constantly evolving—and quickly too. The speed at which Google and other search engines roll out and test...

Understanding the True Cost of Distribution: Are You Leaving Money on the Table by Ignoring Your Direct Channel?

May 16, 2018

By Gautam Lulla Hotels can make the biggest impact to their bottom line with an optimized direct channel. But a recent white paper by HEDNA found most...

Is Your Hotel Selling Rooms or Experiences?

May 8, 2018

By Kate Bielamowicz Selling “experiences” is the key to influencing potential guests when they first consider taking a trip. When travelers...

5 Big Hotel Website Design Trends for 2018

April 12, 2018

By Steffan Berelowitz Web design trends rarely stay still for long. In 2018, we’re seeing some creative new ideas and a few reimagined versions of...

Revisiting Chat Apps: What Messaging Platforms Are Best for Your Hotel?

March 16, 2018

By Nancy Huang Messaging platforms are fast becoming the new way for businesses to interact with customers. When communicating with brands, 54% of US social...

What Is Social Proof, and How Can You Use It on Your Hotel Website?

February 16, 2018

By Ben Hanley Shop on the web for a short time and you’ll quickly realize how integral social proof is to the online shopping experience. This...

6 Hotel Booking Trends We’re Watching in 2018

February 5, 2018

By Gautam Lulla Significant changes look set to transform the travel industry in 2018. Blockchain technology, China’s booming tourist sector, and...

The Importance of Data Transparency in Hotel Marketing

December 27, 2017

By Tris Heaword Data has been a boon to marketers, but the recent rise of big data and analytics has also led to a lack of data transparency. This has...

How to Encourage Guests to Write Hotel Reviews on TripAdvisor, Yelp, Google and Facebook

December 22, 2017

by Nancy Huang Online guest reviews are more important than ever. In researching hotels, potential customers are proactively seeking information about the...

5 Ways Hotels Can Use Behavioral Economics to Improve Conversion Rates

December 20, 2017

By Gautam Lulla Understanding the rationale behind consumer decision-making has long been an obsession for marketers. Popularized today as behavioral...

New Hotel Booking Sites Take Advantage of Industry Loopholes

December 18, 2017

By Nancy Huang Almost seven years since HotelTonight launched its tonight-only hotel booking app, the industry has been flooded with a host of ambitious...

GDPR Countdown: How Will the New EU Data Protection Laws Affect Hotel Marketing?

December 4, 2017

By Tris Heaword Proposed new restrictions to EU data protection laws will soon limit how tech companies such as Facebook and Google collect customer...

How Hotels Can Mitigate the Digital Impact of Natural Disasters

October 17, 2017

By Matt Tutt With this year’s Atlantic hurricane season being one of the 10 most active hurricane seasons on record (14 named storms and 8...

Boutique Hotels See Airbnb as Potential Distribution Channel

September 18, 2017

By Nancy Huang Airbnb’s founder Brian Chesky recently said on Twitter that 15,000 boutique hotels have a listing on the platform since being allowed to...

Can I Repost That Photo on My Hotel Social Media Account?

September 5, 2017

By Nancy Huang Social media has made the act of sharing and reposting content as simple as clicking a button or adding a hashtag. This has in many ways...

Legal Issues When Working with Social Influencers in Travel

August 31, 2017

By Nancy Huang If hotel marketers’ inboxes could talk, they would tell you that on any given day they likely receive double-digit numbers of potential...

Evolving in a Digital World Where Convenience is the New Loyalty

July 28, 2017

At a recent HSMAI event in London, keynote speaker Steven Van Belleghem spoke to local hoteliers about the role of digital in the human-centric hospitality...

Do Keywords Still Matter in SEO for Hotels?

July 26, 2017

By Matt Tutt In the last few years, digital marketers have debated the importance of keywords in an SEO strategy. To understand this debate, we’ll...

How to Use Social Influencers Successfully to Market Your Hotel

May 18, 2017

by Nancy Huang Influencer marketing has received quite a lot of buzz in recent years and was even rated the fastest-growing online customer acquisition...

Eye Tracking in 2017 for Google Hotel Searches: Why the Old Rules Don’t Apply

March 20, 2017

By Tris Heaword When one of the first eye-tracking studies on Google search engine results pages (SERPs) came out in 2005, researchers from...

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