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Six Things Scaring the $%#@ out of Hotel Marketers This Halloween
October 27, 2016
For Halloween, we asked hotel marketers from coast to coast, representing properties of all sizes, what they’re most spooked about right now. Here...
How Guests Can Amplify Your Hotel Marketing Budget
October 19, 2016
There is no one we trust more than a friend or family member.
According to Nielsen Media, 83% of people say they trust recommendations from family and friends...
The Pros And Cons of Building an App for Your Hotel
October 7, 2016
Modern travelers expect your hotel to be mobile-friendly. After all, they use their devices during all phases of the travel, from dreaming, to planning, to...
What Every Hotelier Should Be Doing Before 2016 Ends
September 15, 2016
Newsflash: There are just four months left of 2016!
With Labor Day behind us, the dust has settled from your summer season and you’re just now...
6 Ways To Survive Hotel Budget Season
September 9, 2016
As budget season approaches, we’re here to help you plan for a profitable 2017 with six smart hotel sales and marketing budget strategies.
5 Ways to Attract Last-Minute Labor Day Bookings from Your Drive Markets
September 2, 2016
Millions of travelers will be packing their bags and hitting the roads this Labor Day weekend to take advantage of summer’s last official weekend....
The Incredible OTA Stat That Everyone Has Forgotten About…
August 31, 2016
Sometimes, we all need to be reminded of just how much we’re throwing away by leaning too heavily on OTAs as a primary source of online bookings....
3 Things Revenue Managers Can Learn From Psychologists
August 11, 2016
For most hoteliers, establishing rates is a rational, practical task based on analysis of the market and historical trends. But, your hotel’s bottom...
3 Ways to Overcome the Perception That OTAs Are Cheaper
August 4, 2016
It’s all too easy to blame OTAs for your hotel’s shrinking profits by pointing fingers at their costly commissions and frustrating policy of...
3 Big Reasons Hotels Need To Track Inbound Phone Calls
July 27, 2016
We all know how important it is to monitor data from digital marketing campaigns that boost hotel direct bookings. However, usually those analytics only track...
The One Question That Terrifies Hotel Marketers
July 20, 2016
You’re precise with your numbers. You’re diligent and know where every cent of your hotel marketing budget is spent. Your owners and hotel asset...
How Boutique Hotels Win vs. Big Box Brands
July 13, 2016
In today’s world, where travelers are willing to invest in whatever is remarkably authentic and local, boutique hotels are coming out on top....
Three Secrets Your Hotel Booking Engine is Dying To Tell You
July 7, 2016
Your booking engine is more than a place of transaction or a page for your guests to check prices, room types and availability. Your hotel’s booking...
How Hotels Make Their OTA Addiction Worse
July 6, 2016
The cycle of OTA dependence is all too real and aggravating. But, it’s time to face the facts. fault, not the OTA’s, if an OTA-driven guest...
Making Your Hotel the Go-To Resource for Meetings and Events Planners
July 1, 2016
How to position your hotel as the authority for meetings and events in your destination.
Every hotel wants a piece of the meetings and conference market. In...
Father’s Day Lessons for Hotel Marketers
June 16, 2016
Dear old dad.
We tested his patience. We emptied his wallet. We admired him and we feared him.
While it is easy to give most credit to our moms for the...
Three Things Hotel Marketers Can Learn From Uber
June 8, 2016
Over the last 10 years, industry disruptors have rocked the business world in ways we’ve never seen before, and leading the charge is disruption’s...
Are Your Bookings Getting Lost In Translation?
May 26, 2016
Travel is a hot commodity worldwide. Just within the past decade, the U. S. hotel industry has seen an uplift in international travelers, with large...
Put Some Sizzle In Your Summer ADRs
May 19, 2016
It’s that time of year again! Summer is around the corner and there’s an almost unlimited supply of hotel deals to be found, so your standard 10-15...
Friday the 13th: Three Things That Terrify Hotel Marketers
May 13, 2016
Friday the 13th is here… and while people are feverishly avoiding ladders, staying out of the way of black cats and tightly securing every mirror...