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Tag : tambourine

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Hotel Marketing Budgets: How Much Is Actually Enough?

September 19, 2018

According to a recent study, Booking.com and Expedia return $16 for every dollar spent on marketing. This looks great on paper, but the reality is that over...

Tambourine: Do You Know Your Hotel’s Optimal Business Mix?

September 7, 2018

As the number of hotel distribution channels, marketing tools and rate types increase—and the cost for each booking varies—so does the need for...

Tambourine: Use Data to Get More This Budget Season

August 20, 2018

This budget season, you’ll need to prove how much hotel revenue you brought in or risk losing your funds. A successful hotel marketing budget not only...

Tambourine Shares Three Easy Ways to Tighten the Bond Between Marketing and Revenue Management

August 6, 2018

The days of hotel marketers and revenue managers working in separate silos are over. Opening up dialogue and combining intelligence between these two...

Tambourine’s Friday Freebie: Stop Hidden Costs From Driving Customers Away

July 20, 2018

Welcome to the Friday Freebie! Each week, we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and...

Tambourine and Teneo Hospitality Group Announce Strategic Partnership

March 1, 2018

Sales and Marketing Leaders Combine to Boost Hotel Performance New York, NY, March 1, 2018 – Teneo Hospitality Group, the premier global firm...

Tambourine’s Friday Freebie: The Simple Digital Skill That’s Changing Hotel Group Sales

February 16, 2018

Welcome to the Friday Freebie! Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and...

Tambourine Shares - It’s Valentine’s Day: What Are Hotel Marketers Loving?

February 14, 2018

Each year around Valentine’s Day, we ask clients, partners and industry insiders what they are feeling warm and fuzzy about… here are the 7 things...

Tambourine Shares Five Marketing ‘Gotchas’ When Rebranding Your Hotel

February 7, 2018

Hotel rebranding requires more than pretty pictures… Successfully rebranding a hotel isn’t usually as simple as just putting up a new sign...

Tambourine Shares Turnover: The Hidden Killer of Hotel Marketing (and What to Do about It)

January 24, 2018

Sometimes, one of the greatest obstacles to successful hotel marketing lurks within your own office… Staff turnover, especially when it’s...

Tambourine Presents DOSM Checklist for 2018

December 27, 2017

15 essential activities for hotel sales and marketing leaders We work with a lot of DOSMs across a wide variety of properties of all sizes in many countries....

Tambourine Shares The Official Gift Guide for Hotel Marketers

December 20, 2017

Forget the silly gadgets and fancy chocolates! Listen up hotel owners and asset managers, we know what hotel marketers really want for the holidays…...

Tambourine Shares: What’s Scaring Hotel Marketers this Halloween?

October 31, 2017

Back by popular demand….for Halloween, we once again asked hotel marketers from coast to coast, representing properties of all sizes, what they’re...

Tambourine Shares: Win More Group Business by Being a Good Loser

October 27, 2017

Welcome to the Friday Freebie! Each week we share one, FREE impactful hotel marketing tactic that you can implement immediately to drive more conversions and...

Tambourine Shares Hotel Digital Talent: Why Is It so Hard to Find?

October 19, 2017

Hotel digital marketing requires an increasingly hard-to-find skillset. If you want to be successful in the hotel business, it’s now mandatory that you...

Tambourine Shares We’re Using the Wrong Message to Fight OTAs

October 10, 2017

Looks like we might have been going about this all wrong. The thought that a guest’s primary travel concern is saving money is an assumption that needs...

Tambourine Shares Why Hotel Management Companies are Obsessed with Marketing Costs

October 6, 2017

Hotel marketing costs are affecting profitability more than ever. With profit growth slowing in the lodging industry, the focus among hoteliers is now...

Tambourine Shares Why We Need to Talk About Hotel Marketing Metrics

September 21, 2017

Unfortunately for hotel marketers, our industry is drowning in metrics. From “look-to-book,” to unique visitors, to sentiment scores, to...

Tambourine Shares Losing Focus: Six Things Hotel Marketers Should Avoid

September 8, 2017

Hotel marketers face endless daily distractions. As a hotel marketer, it’s fairly easy to lose focus. You can spend countless hours each day doing...

The Secret Weapon Page on Your Hotel Website – Tambourine Insights

September 1, 2017

It may be the most boring place on your hotel website today, but your policies (and/or FAQ) page represents a major magnet for SEO traffic. Why is that?...

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