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One Message Does Not Fit All: How Smart Hoteliers Are Personalizing Their Ads to Capture New Audiences
May 7, 2019
Easy options you can implement immediately to personalize your ad messaging to capture new audiences.
One of the biggest mistakes hotel marketers make when...
Want More Direct Bookings? Give the Best Answers
March 6, 2019
Driving direct bookings on your hotel’s website isn’t just about using tactics like social advertising, PPC campaigns and SEO to ensure a steady...
Hotels Talk on Social Media…but Are They Actually Listening?
January 21, 2019
Social listening (also referred to as ‘social media monitoring’) gives hotels real-time, actionable insight and an opportunity to build long-term...
Tambourine: The Most Important Metric in Hotel Marketing: What’s Your OMTM?
January 7, 2019
Determine the single most important metric by which you will be judged this coming year by management/ownership, then align your actions and energy around it....
Tambourine Shares The Official Gift Guide for Hotel Marketers
December 19, 2018
This wish list is unlike any other. Don’t expect to be asked for the latest tech gadget or an all-expenses paid vacation.
Listen up, hotel owners and...
A Holiday Tradition: Our 5th Annual Hotel Marketing Thanksgiving List
November 21, 2018
We surveyed hundreds of clients, colleagues and industry experts what they are feeling good about.
Across the U.S., Thanksgiving is a holiday often...
Do This to Gain Instant Trust With Hotel Website Visitors
November 9, 2018
Build trust with hotel website visitors by showcasing SOCIAL PROOF.
Social proof is critical to easing the worries of potential guests. In fact, a study...
Tambourine Shares What’s Haunting Hotel Marketers This Halloween?
October 31, 2018
Continuing our annual Halloween tradition, we’ve asked hotel marketers nationwide, across all chain scales and property sizes, what they’re most...
Tambourine - Hotel SEO: How Will Google’s New EAT Algorithm Affect Your Property?
October 10, 2018
Google rolled out a new algorithm update that is already causing widespread changes in both organic and local search engine rankings.
In August, Google rolled...
Hotel Marketing Budgets: How Much Is Actually Enough?
September 19, 2018
According to a recent study, Booking.com and Expedia return $16 for every dollar spent on marketing. This looks great on paper, but the reality is that over...
Tambourine: Do You Know Your Hotel’s Optimal Business Mix?
September 7, 2018
As the number of hotel distribution channels, marketing tools and rate types increase—and the cost for each booking varies—so does the need for...
Tambourine: Use Data to Get More This Budget Season
August 20, 2018
This budget season, you’ll need to prove how much hotel revenue you brought in or risk losing your funds.
A successful hotel marketing budget not only...
Tambourine Shares Three Easy Ways to Tighten the Bond Between Marketing and Revenue Management
August 6, 2018
The days of hotel marketers and revenue managers working in separate silos are over. Opening up dialogue and combining intelligence between these two...
Tambourine’s Friday Freebie: Stop Hidden Costs From Driving Customers Away
July 20, 2018
Welcome to the Friday Freebie!
Each week, we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and...
Tambourine and Teneo Hospitality Group Announce Strategic Partnership
March 1, 2018
Sales and Marketing Leaders Combine to Boost Hotel Performance
New York, NY, March 1, 2018 – Teneo Hospitality Group, the premier global firm...
Tambourine’s Friday Freebie: The Simple Digital Skill That’s Changing Hotel Group Sales
February 16, 2018
Welcome to the Friday Freebie!
Each week we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and...
Tambourine Shares - It’s Valentine’s Day: What Are Hotel Marketers Loving?
February 14, 2018
Each year around Valentine’s Day, we ask clients, partners and industry insiders what they are feeling warm and fuzzy about… here are the 7 things...
Tambourine Shares Five Marketing ‘Gotchas’ When Rebranding Your Hotel
February 7, 2018
Hotel rebranding requires more than pretty pictures…
Successfully rebranding a hotel isn’t usually as simple as just putting up a new sign...
Tambourine Shares Turnover: The Hidden Killer of Hotel Marketing (and What to Do about It)
January 24, 2018
Sometimes, one of the greatest obstacles to successful hotel marketing lurks within your own office…
Staff turnover, especially when it’s...
Tambourine Presents DOSM Checklist for 2018
December 27, 2017
15 essential activities for hotel sales and marketing leaders
We work with a lot of DOSMs across a wide variety of properties of all sizes in many countries....