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Supercharging Hotel and Spa Storytelling in the 21st Century
July 16, 2018
By Babs Harrison
The power to tell a compelling marketing story is in the palm of our hands.
And it just keeps getting...
Hotel Marketing Tips from Pipeline LIVE: Image Copyright Infringement
May 29, 2018
By Maiya Wall & Sarah Brown
Pipeline LIVE is a bi-monthly Facebook live series covering topics on digital marketing, including social media, web design,...
Lodging Interactive Launches Industry First Real-Time Reputation Management
May 1, 2018
PARSIPPANY, NJ – May 1, 2018 Lodging Interactive, an award winning digital marketing and social media engagement agency exclusively serving the...
5 Social Media Strategies for Successful Hotel Marketing
April 2, 2018
By Leslie Wilkins, Pipeline Social Media
A social media presence is essential in the field of hospitality, as we now face a world run largely by digital...
Protecting the Hotel Brand by Providing ‘Reliable’ Information
March 22, 2018
By Dr. Isabella Blengini and Dr. Giuliano Bianchi
Elle Darby may not be a household name but this video blogger does have influence in social media circles...
Social Media Reviews Can Help Crack New Hospitality Markets in China and Beyond
March 19, 2018
By Geoffrey Ryskamp
Over the last decade, social media reviews have transformed from a minor element of brand monitoring to a significant indicator of...
Social Media Hospitality Best Practices
By Scott Cohen
The hospitality sector continues to be one of the world’s fastest expanding industries – with global estimates...
Social Media Madness Part Two: How Learning Specifics About Social Media Influencers Will Impact Your Bottom Line
March 6, 2018
By Dean Minett
Last week, I wrote about the promotional opportunities available to hotels through Instagram influencers. Since travelers love posting...
Social Media Madness Part One: How Actively Using Influencers Can Help Your Bottom Line
February 27, 2018
By Dean Minett
Have you ever had the experience of complimenting yourself in front of others? How about the experience of being complimented by someone...
The Value of Social Media in the Hospitality Industry
February 19, 2018
By Jordan Jones
In 1991 there was no way of foreseeing the impact that social media would have on the industry. Presently, 2.3 billion people are active on...
What Is Social Proof, and How Can You Use It on Your Hotel Website?
February 16, 2018
By Ben Hanley
Shop on the web for a short time and you’ll quickly realize how integral social proof is to the online shopping experience. This...
A Hotelier’s Guide to the Top Social Platforms in Asia-Pacific
The Asia-Pacific region, not including South Asia, already boasts over two billion mobile users, with China accounting for just under half of that. These...
Local Measure Partners with Forbes Travel Guide as the Official Social Intelligence Provider for Luxury Hotels in 2018
January 10, 2018
Sydney and New York – January 10, 2018 - Local Measure, the leading location-based social intelligence platform for hospitality and tourism, has joined...
Reinvigorate Your Guest Satisfaction Surveys
October 11, 2017
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com)
Does any hotel still offer customer satisfaction surveys? Do you, as a hotelier, rely upon comment...
Facebook & Instagram Help Put African Tourism on the Social Media Map
September 1, 2017
Attending the Annual World Tourism Conference in Rwanda, Facebook (www.Facebook.com) and Instagram representatives were in Kigali this week (28-31 August) to...
How to Use Social Influencers Successfully to Market Your Hotel
May 18, 2017
by Nancy Huang
Influencer marketing has received quite a lot of buzz in recent years and was even rated the fastest-growing online customer acquisition...
The 5 Hotel Experiences Guests are Talking About Most on Social Media
March 29, 2017
Food & Restaurants Create the Most Social Media Buzz, According to Local Measure, Drawing on Guest Posts from Close to 300 Luxury Hotels
Sydney and New...
Hotel Guests Engaged During Stay 40% More Likely to Come Back
August 24, 2016
Local Measure, the leading location-based social media platform for hotels, today released the results of a 16 month study across 75 hotels and...
“Oh Snap” – Why the Hospitality Industry Need to be on Snapchat
July 13, 2016
by Cory Falter
In the ever-changing world of social media there is a driving new force on the street that hoteliers shouldn’t ignore, and that...
Resort and Hotel Social Media Posting Drops 12-20% in 2015 Across All Major Sites
January 12, 2016
One of the metrics we’ve researched semi-regularly over the years is YOY social posting frequency. At the intersection of adoption, content quality, and...