Social Media Marketing
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TikTok 101: Understanding the Rapidly Growing Social Network
May 7, 2019
By Michael Del Gigante
As in life, the only constant with social media is change. Just as marketers were starting to feel comfortable with the current...
Instagram Strategy for Hotels: How to Maximize Your Social Media Marketing
May 6, 2019
By Patrick Landman
Customers now take photos of everything at any moment of the day. This new trend is influencing how restaurants and hotels design their...
Hotel Marketing Tips From Pipeline LIVE: Social Media Spring Cleaning
By: Maiya Wall
Pipeline LIVE is a Facebook live series covering topics such as social media trends, digital marketing best practices, content creation &...
The Top 5 Things You Need to Know Now in Hotel Digital Marketing: February Edition
February 21, 2019
By Margaret Mastrogiacomo, EVP Strategy
This month, the latest digital innovations include Facebook allowing Page owners to participate in Groups, new video...
8 Questions to Ask Yourself Before Publishing to Social Media
February 18, 2019
By Maiya Wall / Pipeline Social Media
Before hitting publish, post, or share, what can you do to ensure that your post actually has value and potential for...
Hotels Talk on Social Media…but Are They Actually Listening?
January 21, 2019
Social listening (also referred to as ‘social media monitoring’) gives hotels real-time, actionable insight and an opportunity to build long-term...
Paid, Owned and Earned Media: What Matters Most for B2B Travel and Hotel Tech Brands in 2019?
January 8, 2019
By Alan E. Young
In a marketing landscape where content is king, you might think it’s just a matter of creating and distributing great content. After...
The Top 5 Things You Need to Know Now in Hotel Digital Marketing: November Edition
November 26, 2018
By Margaret Mastrogiacomo
Staying innovative in your digital marketing strategy means staying up-to-date with the ever-changing digital landscape. From...
Lodging Interactive Rolls Out Commingle:Engage Total Customer Engagement Services
November 1, 2018
Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the...
5 Ways to Market to Your Guests With Instagram Stories
October 29, 2018
Instagram Stories is quickly becoming the go-to platform for savvy marketers. This Snapchat-like feature has seen tremendous growth since launching in 2016,...
The Impact of Influencer Marketing on the Booking Journey
September 6, 2018
By Angharad Miller
Let’s set the scene. Up until the digital revolution, traditional marketing and word-of-mouth were the only real ways to grow...
How to Measure Social Media ROI: A 4-Step Plan for Marketers [Infographic]
August 23, 2018
Are you unsure about how to measure the return on investment of your social media marketing?
If so, you’re not alone. According to The CMO Survey, only...
7 Tips for Succeeding With Instagram Marketing
August 2, 2018
This year is set to be a big one for Instagram marketing.
According to Social Media Examiner’s annual report, in 2018 some 69% of marketers plan to...
Hotel Marketing Tips from Pipeline LIVE: Image Copyright Infringement
May 29, 2018
By Maiya Wall & Sarah Brown
Pipeline LIVE is a bi-monthly Facebook live series covering topics on digital marketing, including social media, web design,...
Why Facebook Will Help Hotels Beat the OTAs
May 25, 2018
By Marco Benvenuti
Honestly, I thought the war between hotels and online travel agencies would’ve died down by now. Clearly the battle rages on....
Hospitality Social Media Marketing News – April 4, 2018 Issue
April 11, 2018
It’s just been two weeks since we sent our last social media update newsletter, and so much has already changed. Keep reading to see what these changes...
Hospitality Social Media Marketing News – Issue #1
March 26, 2018
What just happened in social media and what it means for hospitality.
Mon, 26 March 2018 - Welcome to the first issue of Hospitality Social Media News,...
Social Media Hospitality Best Practices
March 19, 2018
By Scott Cohen
The hospitality sector continues to be one of the world’s fastest expanding industries – with global estimates...
Lodging Interactive Publishes: Hospitality Social Media News
PARSIPPANY, NJ - March 19, 2018 - Lodging Interactive, an award winning digital marketing and social media engagement agency exclusively serving the...
Milestone Announces Spring 2018 Edition of Milestone Digital Presence Cloud With New User Interface
March 14, 2018
New unified user interface and modular functionality provides greater flexibility and power for both self-service and full-service clients.
San Jose, CA |...