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TradeWinds Island Resorts to Rebrand Guy Harvey Outpost as RumFish Beach Resort by TradeWinds
February 13, 2019
ST. PETE BEACH, Fla. (Feb. 13, 2019) – TradeWinds Island Resorts has announced a rebranding of their Guy Harvey Outpost property on St. Pete Beach, just...
Oxford and Quadrum Global Launch $75 Million Renovation to Transform Chicago’s Iconic Essex Inn Into Hotel Essex
February 7, 2019
(CHICAGO; February 7, 2019)—Oxford Hotels & Resorts, LLC, the Chicago-based hotel management and branding affiliate of Oxford Capital Group, LLC and...
UAB Education Foundation Opens 295-Room Hilton Birmingham at UAB Following Renovation and Rebranding
January 31, 2019
BIRMINGHAM, Ala. - Today dignitaries from the University of Alabama at Birmingham, the City of Birmingham and Hilton Hotels & Resorts gathered for the...
Owned by Leadon Investments, Delta Hotels Saskatoon Downtown Undergoes Transformation and Rebranding
January 29, 2019
Saskatoon, SK – January 29, 2019 – Marriott International, Inc. today announced the rebranding and opening of the Delta Hotels Saskatoon Downtown....
Turnberry Isle Miami to Debut Winter 2019 as JW Marriott Miami Turnberry Resort & Spa
January 7, 2019
Aventura, FL – January 7, 2019 – Marriott International, Inc. and Turnberry Associates today announced that Turnberry Isle Miami, Autograph...
The Fullerton Hotels and Resorts Assumes Management of The Westin Sydney, Re-Brands to The Fullerton Hotel Sydney
October 18, 2018
SINGAPORE, Oct. 18, 2018 -- The Fullerton Hotels and Resorts has today announced that as of 18 October 2019, The Fullerton Hotels and Resorts will be...
Scandic Hotels Completes Rebranding of Restel’s Former Cumulus Hotels to the Scandic-Brand
June 5, 2018
Today, Scandic Hotels has completed the rebranding of Restel's former Cumulus hotels to the Scandic-brand.
In December 2017, Scandic acquired...
Laurus Corportation to Reopen Vail Cascade Resort and Spa as Hotel Talisa in Early 2017 Following Rebranding
December 13, 2016
VAIL, Colo., Dec. 13, 2012-- Laurus Corporation, a private real estate investment and development firm, announced today the former Vail Cascade Resort and...
Do Hotel Brand Names Really Matter?
July 30, 2015
Professors Chekitan Dev (Cornell), Pradeep Chintagunta (Chicago) and Yi-Lin Tsai (Delaware) prepared this article based on Professor Tsai’s doctoral...
Hotel Rebranding: Time for a Change?
June 27, 2014
by Claire Hawkins
Is hotel rebranding trending, and is that a further sign of the recovering lodging industry? There have been a number of announced...