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Tag : otas

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Mid-Year 2018: Brands, OTAs, Marriott, Blockchain, Robotics and Sustainability

July 10, 2018

By Robert A. Rauch Online travel agencies (OTAs) outspend brands by a wide margin and continue to steal market share from brands. As Marriott is becoming more...

Hospitality Financial Leadership: Why Hotel Brands and Franchisers Secretly Love the OTAs

July 9, 2018

By David Lund I know we all hear the battle cries every day in our industry, but what’s really going on with hotel brands, franchisers, the online...

Why Facebook Will Help Hotels Beat the OTAs

May 25, 2018

By Marco Benvenuti Honestly, I thought the war between hotels and online travel agencies would’ve died down by now. Clearly the battle rages on....

Hit the OTAs With a Rebound: 5 Direct Booking Strategies for Hotels

May 8, 2018

By Casey Munck Love them or hate them, the OTAs are here to stay. Smart hotels know they must take control of their data and deploy smart marketing...

Airbnb and Revenue Management: Hotels Still Maintain Upper Hand

February 26, 2018

by Jeanine Panzica We all know Airbnb is great for travelers, and within that statement are countless illustrations and some one-ups over hotels.  Who...

6 Tips to Fly Away with Direct Hotel Bookings in 2018

December 20, 2017

While online travel agencies (OTAs) such as Travelocity and Hotels.com are an important marketing component to a hotel, it’s crucial for property owners...

Tourism Boom: How Spain’s Hotels Are Capitalizing by Owning Their Supply

November 8, 2017

By Mateus Coelho “In today’s world, either you change or you will be changed. So, either you act and then you make some hard decisions and take...

OTAs Are Under Pressure — Time to Show Why Direct Is Best

October 27, 2017

By Clare Hutchison OTAs hit the headlines in the UK today as authorities unveiled a major investigation into their practices. The British competition watchdog...

How Hotels Can Counter High OTA Cancellation Rates

June 1, 2017

By Joan Evelyn Lee To entice consumers to book early, OTAs frequently advertise a free cancellation policy. Along with booking well in advance, the same...

Optimizing Your Online Channels: 9 Proven Ways to Make OTAs Work for You

May 22, 2017

By Fig Cakar, Managing Director – the Americas, SiteMinder Like Google, OTAs have their own algorithms to determine how hotels rank on their website. I...

The Latest Innovations in Travel Reservations

December 21, 2016

By Mahesh Chaddah Originally created to sell excess inventory during slow seasons, OTAs have become one of the top driver of hotel bookings around the...

Point – Counterpoint: Travel Tech and AH&LA Have Polar Opposite Views on How Best to Protect Consumers from Online Booking Scams

February 11, 2016

Travel Tech claims the act is a solution in search of a problem while AH&LA states that consumers are worried about scams when booking online. Hoteliers...

Independent Hotels Can Beat OTAs Using Real-Time Data

February 4, 2016

By John Smallwood If you have 60 seconds, I have 300 words that might help at the NOI line. To an independent hotelier, the phrase “Big Data”...

The European Rate Conundrum: To Be (in Parity) or Not to Be?

January 26, 2016

By Jean Francois Mourier First, I’d like to start this article by saying “Felicitations!” and “Gratuliere!” to hoteliers in...

AH&LA Commends Maryland General Assembly for Override of Gov. Hogan Veto on Loophole-Closing Tax Bill

January 25, 2016

Online Travel Companies Now Responsible for Same Occupancy Tax as Hotels Washington, D.C. – January 25, 2016 – The American Hotel &...

Use a Lack of Confidence in OTA Sites to Your Advantage

January 21, 2016

By John Smallwood If you have 60 seconds, I have 300 words that might help at the NOI line. A recent report from the Association of British Travel Agents...

Independent Hotelier’s Big Data vs. Real-Time Data Conundrum

December 3, 2015

By Max Starkov The following are highlights from Max Starkov’s article Independent hotelier’s Big Data vs. real-time data conundrum for the latest...

Path to Travel Purchase: Bouncing Between Brand.com & OTAs

July 15, 2015

By Margaret Ady Understanding and attributing each step in the traveler’s path to purchase is the Holy Grail of hotel marketing and revenue...

The Major Mistake that Most Hotels Make

November 8, 2013

By Jean Francois Mourier  Today, hoteliers know that it is imperative to have a booking engine in your property's corporate website; if you don't, your...

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