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What the Hotel World Looks Like in 2020
April 3, 2019
Bob Rauch and Sarah Andersen
Hotel Distribution is arguably the big topic of the near term. Expedia Group and Booking Holdings (previously Priceline) are the...
The GDS=Good, Darn Sense
December 11, 2018
By Mark Lewis-Brown, CEO & President of Vertical Booking USA
Today, hoteliers spend most of their time trying to ‘beat the OTAs’ by focusing...
Hospitality Financial Leadership: Why OTA’s Are Uber Successful
November 5, 2018
By David Lund
Have you ever wondered why we all hear so much complaining and downright all-around annoyance being expressed from hotels about the on-line...
How 5 Hotels Compete With OTAs by Showcasing Unique Local Experiences
October 25, 2018
By Nancy Huang
Today’s travelers are no longer content with merely visiting a destination and have the same experience as everyone else. They...
Beat the OTAs: Use Your Hotel Website to Tell a Unique Brand Story
October 1, 2018
By Steffan Berelowitz
Competing with OTAs for direct bookings continues to represent an uphill challenge for hotels. The likes of Expedia and Booking.com...
Another Move by the OTAs That Is Harmful to Hotel Profitability – What You Need to Know
August 22, 2018
By Max Starkov
Two recent events in hotel distribution created a mild media buzz, but unfortunately were ignored by some hoteliers and quickly...
Mid-Year 2018: Brands, OTAs, Marriott, Blockchain, Robotics and Sustainability
July 10, 2018
By Robert A. Rauch
Online travel agencies (OTAs) outspend brands by a wide margin and continue to steal market share from brands. As Marriott is becoming more...
Hospitality Financial Leadership: Why Hotel Brands and Franchisers Secretly Love the OTAs
July 9, 2018
By David Lund
I know we all hear the battle cries every day in our industry, but what’s really going on with hotel brands, franchisers, the online...
Why Facebook Will Help Hotels Beat the OTAs
May 25, 2018
By Marco Benvenuti
Honestly, I thought the war between hotels and online travel agencies would’ve died down by now. Clearly the battle rages on....
Hit the OTAs With a Rebound: 5 Direct Booking Strategies for Hotels
May 8, 2018
By Casey Munck
Love them or hate them, the OTAs are here to stay. Smart hotels know they must take control of their data and deploy smart marketing...
Airbnb and Revenue Management: Hotels Still Maintain Upper Hand
February 26, 2018
by Jeanine Panzica
We all know Airbnb is great for travelers, and within that statement are countless illustrations and some one-ups over hotels. Who...
6 Tips to Fly Away with Direct Hotel Bookings in 2018
December 20, 2017
While online travel agencies (OTAs) such as Travelocity and Hotels.com are an important marketing component to a hotel, it’s crucial for property owners...
Tourism Boom: How Spain’s Hotels Are Capitalizing by Owning Their Supply
November 8, 2017
By Mateus Coelho
“In today’s world, either you change or you will be changed. So, either you act and then you make some hard decisions and take...
OTAs Are Under Pressure — Time to Show Why Direct Is Best
October 27, 2017
By Clare Hutchison
OTAs hit the headlines in the UK today as authorities unveiled a major investigation into their practices. The British competition watchdog...
How Hotels Can Counter High OTA Cancellation Rates
June 1, 2017
By Joan Evelyn Lee
To entice consumers to book early, OTAs frequently advertise a free cancellation policy. Along with booking well in advance, the same...
Optimizing Your Online Channels: 9 Proven Ways to Make OTAs Work for You
May 22, 2017
By Fig Cakar, Managing Director – the Americas, SiteMinder
Like Google, OTAs have their own algorithms to determine how hotels rank on their website. I...
The Latest Innovations in Travel Reservations
December 21, 2016
By Mahesh Chaddah
Originally created to sell excess inventory during slow seasons, OTAs have become one of the top driver of hotel bookings around the...
Point – Counterpoint: Travel Tech and AH&LA Have Polar Opposite Views on How Best to Protect Consumers from Online Booking Scams
February 11, 2016
Travel Tech claims the act is a solution in search of a problem while AH&LA states that consumers are worried about scams when booking online. Hoteliers...
Independent Hotels Can Beat OTAs Using Real-Time Data
February 4, 2016
By John Smallwood
If you have 60 seconds, I have 300 words that might help at the NOI line.
To an independent hotelier, the phrase “Big Data”...
The European Rate Conundrum: To Be (in Parity) or Not to Be?
January 26, 2016
By Jean Francois Mourier
First, I’d like to start this article by saying “Felicitations!” and “Gratuliere!” to hoteliers in...