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Can I Book My Next Trip on Amazon? An Open Letter to Jeff Bezos
June 6, 2018
By Alan E. Young
Dear Mr. Bezos,
Amazon has long-since established itself as the fabric that holds together a world of consumers looking for an easy,...
The OTA’s Attempt at Discrediting the Value of the Hotel’s Direct Channel
May 10, 2018
By Max Starkov
Earlier this week, the European Technology and Travel Services Association (ETTSA) released a report called “Hotel...
OTA Association Slams Direct Bookings
May 9, 2018
By Lily McIlwain
By this point, the number of studies testifying to the positive impact of direct bookings - and the sometimes harmful influence of OTAs...
New Research Shows Consumers Spend $5.2 Billion Annually in Fraudulent and Misleading Hotel Booking Transactions
May 3, 2018
Nearly one in four consumers say they were misled by a third-party travel company
Washington, D.C. – May 3, 2018 – As Americans begin gearing up...
Hospitality Financial Leadership - The OTA Distraction – Pushing Rather Than Pulling
April 2, 2018
By David Lund
You cannot go a day online in the hotel community without seeing a ton of OTA related discussion. Hoteliers are like scared kittens when it...
Study Reveals ‘OTA Premium’: Travelers Who Book Through OTAs Stay Longer, Spend More During Trips
March 14, 2018
Oxford Economics and Expedia analyzed nearly 100,000 trips to ascertain spending habits of travelers by booking type
Seattle, Wash., March 14, 2018...
Klobuchar Urges Department of Justice and Federal Trade Commission to Investigate Potential Existence of Deceptive Conduct by Online Travel Agencies
November 7, 2017
While the large online travel agencies serve an important role in promoting consumer choice and competition for hotel and airline bookings, their size and...
Global OTA Customer: The Value of the International Booker for U.S. Hotel Properties
October 30, 2017
Global customer reach is invaluable for hotels. The many advantages that come with an international booker include a higher average daily rate, and longer...
OTAs Are Under Pressure — Time to Show Why Direct Is Best
October 27, 2017
By Clare Hutchison
OTAs hit the headlines in the UK today as authorities unveiled a major investigation into their practices. The British competition watchdog...
Changing the Rules of the Game for Hotel Bookings
October 20, 2017
By Giuliano Bianchi and Isabella Blengini
Last month the Swiss Parliament ratified a decision to allow Swiss hotels operating on booking.com to...
Tambourine Shares We’re Using the Wrong Message to Fight OTAs
October 10, 2017
Looks like we might have been going about this all wrong.
The thought that a guest’s primary travel concern is saving money is an assumption that needs...
These Are the OTAs People Are Talking About on and off Social Media
June 20, 2017
NEW YORK, NY (June 20, 2017) – In a new, first of its kind analysis of combined offline and online consumer conversations, Engagement Labs released...
Where the OTAs are Going Next: The Evolution of Voice Search for Hotels
December 15, 2016
By Natasha Prats
At the recent Skift Global Forum 2016, the major OTAs discussed the future of online travel. Most of them are pretty convinced that the...
How Hotels Can Use Urgency Like the OTAs to Drive Bookings
September 26, 2016
By Tris Heaword
Many people have a natural tendency to procrastinate, choosing to put things off until the very last minute. But in the world of...
How Hotels Make Their OTA Addiction Worse
July 6, 2016
The cycle of OTA dependence is all too real and aggravating. But, it’s time to face the facts. fault, not the OTA’s, if an OTA-driven guest...
Three Tips to Become an Online Superstar
By Jean Francois Mourier, CEO of REVPAR GURU
Hopefully you have been reading my articles over the past few years and you’re familiar with my ...
Drive Direct Bookings by Getting to Know Your Guests
March 17, 2016
We all know why hoteliers use OTAs. They are there to help you out, keep revenue up and room occupancy levels as high as possible. But over time, OTAs have...
Resort Specific Insights: Non-OTA Reservations Booked 61% Further in Advance
November 10, 2015
It’s no surprise that OTAs are a hot topic. Even so, resort-specific insights when it comes to OTA use are few and far between. We’re trying to do...
Et tu, Brute? Why “Book on Google” and “Book on TripAdvisor” Will Be a Nightmare for the Industry
September 28, 2015
By Max Starkov
Topic of the Day
Following the lead of Kayak.com, which has turned itself into a meta-OTA-type of a service for...
New Survey Reveals U.S. Consumers’ Growing Reliance and Trust in Online Travel Agencies
A majority of Americans rely on OTAs when searching for hotel accommodations; Nearly 70 percent see booking on an online travel platform as convenient and...