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Tag : max starkov

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How Hotel Managers Can Generate Profits Above and Beyond Owner’s Expectations

June 19, 2018

By Max Starkov Background: The economic collapse of nearly ten years ago brought not only havoc to the hospitality industry, but also created a new type of...

Debunking the Impact of Blockchain on Hotel Distribution

June 12, 2018

By Max Starkov Background: A recent article on the Nasdaq website called “How Blockchains Are Changing the Hotel Industry” claims that...

Coming Soon to Your Hotel: The Integrated Revenue Generation Team

May 21, 2018

By Max Starkov and Scott Dahl Background: The hospitality industry is enjoying its longest expansion and healthiest growth in decades, yet there are...

Amazon’s Influence on Online Travel Agencies

March 14, 2018

By Max Starkov Background: A recent analysis of Amazon’s ability to disrupt online travel agencies by Morgan Stanley was recently in the news with a...

Winning the Direct Booking: Combat the Effect of Airbnb on Your Hotel’s Bottom Line

March 12, 2018

By Margaret Mastrogiacomo and Max Starkov Background: Recently Airbnb announced the formation of a technology partnership with SiteMinder, a cloud-based...

Hotel Website Conversion Rates: Key Tactics for Improvement in 2018

February 5, 2018

By Max Starkov Background As the travel planning journey continues to become increasingly more complex, hoteliers need to be looking for more impactful...

A Top Priority in 2018: 7 Steps to Achieve Hotel Website Accessibility and ADA Compliance

January 10, 2018

By Max Starkov Background: There are approximately 48.9 million Americans with some form of disability. People with disabilities spend over $17.3...

Hotelier’s Action Plan to Maximize Revenues from the Google Ecosystem

September 7, 2017

By Max Starkov and Carmine Fischetti Background: Over the past several years, hotel advertising on Google has become increasingly complex, due to changes...

Closing the Loop on the Travel Journey: Action Plan to Achieve a 360-Degree Past and Future Guest Engagement, Retention, and Acquisition Strategy

June 5, 2017

By Max Starkov and Margaret Mastrogiacomo Today’s hotel planning and booking customer journey is becoming increasingly complex in this multi-device,...

HeBS Digital Provides Coursework for Ecole hôtelière de Lausanne’s Online Education Certificate Program in Hospitality Management

May 3, 2017

Summary: HeBS Digital was selected by Ecole hôtelière de Lausanne (EHL) to provide course work for their 2017 online education certificate program...

HeBS Digital to Present on the Future of Data-Driven Marketing at the 2017 Smart Travel Data Summit North America Conference

January 26, 2017

HeBS Digital CEO Max Starkov to speak at the 2017 North American Smart Travel Data Summit, discussing the future of intent and data marketing for hoteliers....

Hotel Distribution Cost: The Only Cost Driver That Can Save Your Property’s Bottom Line in 2017

October 17, 2016

By Max Starkov Bleak Picture Ahead for Hospitality At the recent Lodging Conference in Phoenix, AZ both STR and CBRE projected a rather bleak picture of...

The Smart Hotelier’s Guide to 2017 Digital Marketing Budget Planning

September 8, 2016

By Max Starkov and Mariana Mechoso Safer According to Morgan Stanley Research, the OTAs are about to collect over $16 billion in commissions this year. OTA...

HeBS Digital Gives Hoteliers a 20% Credit to Help Boost Direct Bookings and Lower Distribution Costs

July 6, 2016

New York, NY – July 6, 2016 – Hoteliers that want to boost website revenue and lower their distribution costs in the upcoming quarter can sign on...

Smart Data Marketing in Hospitality: The Secret to Maximizing Direct Bookings

July 5, 2016

By Margaret Mastrogiacomo and Max Starkov Smart Data vs. Big Data By now, many hoteliers are tired of hearing about “Big Data” and why they...

The Distribution Cost Conundrum: Another Major Misalignment of Interest Between Owners and Operators

June 13, 2016

By Max Starkov Background: Recently, Mr. Richard Warnick, Managing Director and Co-Chairman of CHMWarnick (“CHMW”) wrote an excellent piece in...

How Hospitality Can Heal Its Self-Inflicted Wound and Decrease OTA Dependency

May 16, 2016

By Max Starkov The year of 2016 will be the first in which OTA revenues in the U.S. will surpass revenues in hospitality. The OTA vs.

Is Hospitality Ready for the Post-Rate Parity Era?

September 9, 2015

​By Max Starkov Background There has been a lot of talk in the press and discussion forums about the "fall” of rate parity in Europe and its...

The Smart Hotelier’s Guide to 2016 Digital Marketing Budget Planning

August 4, 2015

By Max Starkov and Sara O’Brien Executive Summary For the tenth year in a row, HeBS Digital announces the launch of “The Smart Hotelier’s Guide to...

Shortcuts that Kill Revenue: Using the “DIY” or “Build It Quick & Cheap” Approach for Hotel Websites

February 19, 2015

By Max Starkov  Recently, a major player in the industry announced the launch of their new $399/month service for "DIY" hotel websites. In the past, there...

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